In this 9-minute video artist Joe Ledbetter presents the process of designing a vinyl toy. He runs through all the stages: conception, design, packaging, photography, and promotion.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. His new book is Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects