The truth about Facebook
Will Oremus points out that the recent "Upworthy traffic collapse" stories rely on short-term traffic estimates from quantcast which everyone knows
are questionable. It's just more interesting to believe that Facebook is pulling the strings of the entire web: "journalists will believe anything about the social network, as long as it’s totally outlandish
." He points out an example, at Business Insider
, where insinuations over advertising/publisher shenanigans were allowed to be presented as outright accusations--and soon quietly edited out.