Will Oremus points out that the recent "Upworthy traffic collapse" stories rely on short-term traffic estimates from quantcast which everyone knows are questionable. It's just more interesting to believe that Facebook is pulling the strings of the entire web: "journalists will believe anything about the social network, as long as it’s totally outlandish." He points out an example, at Business Insider, where insinuations over advertising/publisher shenanigans were allowed to be presented as outright accusations--and soon quietly edited out.

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