The story behind the "Too Cool To Do Drugs" pencil

This amusing picture, of an anti-drug propaganda pencil whose message is subverted simply by sharpening it, been doing the rounds. The truth is stranger than some of the fictions that accompany it: it was sent to schools and recalled only after a child noticed the problem. From a 1998 New York Times story:

As a result of the discovery by Kodi Mosier, a 10-year-old student at Ticonderoga Elementary School, the company, the Bureau for At-Risk Youth, based in Plainview, N.Y., recalled the pencils. ... A new batch of pencils will have the message written in the opposite direction, so when they are sharpened, they will read "Too Cool To Do" and finally "Too Cool."

Notable Replies

Continue the discussion at bbs.boingboing.net

20 more replies