Marcus Wohlsen covers the plans of Green Mountain Coffee to add DRM to the little plastic cups of ground coffee
used in its Keurig-brand coffee machines,
More than just curbing your coffee choices, Green Mountain’s protections portend the kind of closed system that could gut the early promise of the Internet of Things — a promise that hinges on a broad network of digital, connected devices remaking the everyday world.
He cites new research on interoperability and DRM's fundamental aversion to it; think of what happens when, say, hospitals turn into locked-in, single-vendor institutions. The underlying problem is simple: they're making disobedient computers.
There is a certain elegance to the Keurig idea, though: people who use K-Cups, being lazy and spendthrift, are an ideal target for a new DRM price-control wheeze. It's a bit like Ferrari's cheap and nasty resistive touchscreen implementation of iOS: their customers are rich suckers who would never know better, so why not screw them? The business psychology at hand is simple, short-term greed.
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
We just got the Sport model of the EPIKGO hoverboard at my office. Besides being terribly chic, it’s apparently bulletproof.
Ok, it’s not just solar powered. It’s also an anti-theft, waterproof marvel that keeps my phone’s power bar from ever getting into the red.Sure the idea seems obvious now – tuck a gigantic solar powered battery pack into an exposed slot and turn the wearer into a walking energy harvester. Simple maybe, but I didn’t […]
Custom coffee vessels are the perfect piece of office flair, but it’s just a matter of time before your VOTE FOR PEDRO mug will start to lose its relevant wit. Why not have a new one every day, with whatever silly nonsense you want sticking off the sides? You can save big on your novelty […]
The Lightning port has thus far resisted the cruel fate that befell the headphone jack, and despite rumors that it may be disappearing come iPhone 8, for the present and foreseeable future, Lightning cables are a hot commodity for iPhone users. As such, we must make do in this strange time in which long, glorified […]
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]