The Business Software Alliance -- a proprietary software industry group -- has pulled a controversial ad that promised cash to people who snitched on friends and employers who used pirated software, after they were credibly accused of pirating the image used in the campaign.
The ad used a photo of a pot of gold, captioned with "Your pot of gold is right here baby. Report unlicensed software and GET PAID." The photo used in the ad was of a cake baked by Cakecentral user Bethasd (the cake itself is pretty amazing! "St. Patrick's Day Pot O' Gold - Chocolate Guinness cake with Bailey's Irish Buttercream").
The BSA has refused to comment on its use of the photo, or to confirm that it was licensed prior to use, but they immediately pulled the ad after being asked about it. Meanwhile, Torrentfreak "encourage[s] 'bethasd' to get in contact with the software industry group, and demand both licensing fees and damages for the unauthorized use of her photo. Surely, the BSA will be happy to hand over a pot of gold to her."
Representing major software companies, the BSA is using Facebook ads which encourage people to report businesses that use unlicensed software. If one of these reports results in a successful court case, the pirate snitch can look forward to a cash reward.
Below is one of the promoted Facebook posts that appeared in the timeline of thousands of people on Saint Patrick’s Day. It features a homemade cake in the shape of a pot of gold and sends a clear message to the readers.
“Your pot of gold is right here baby. Report unlicensed software and GET PAID,” the post reads.
Busted: BSA Steals Photo For “Snitch On a Pirate” Campaign [Ernesto/Torrentfreak]
Redditor Vadermeer was in a local Goodwill Outlet and happened on a trove of files from Apple engineer Jack MacDonald from 1979-80, when he was manager of system software for the Apple II and ///.
Charles Duan from Public Knowledge sends us “a video we put together for Fair Use Week about copyright and fair use, to the tune of ‘Let It Go’ from Frozen, and full of clips of other fair use videos.”
An excellent excerpt from Aaron Perzanowski and Jason Schultz’s The End of Ownership: Personal Property in the Digital Economy on Motherboard explains how Section 1201 of the 1998 Digital Millennium Copyright Act — which bans tampering with or bypassing DRM, even for legal reasons — has allowed corporations to design their products so that using […]
Making people aware of goods and services in the digital age requires an array of new strategies from social media and email to number-crunching tools like Google Analytics. To get a handle on the techniques used to capture attention and convert traffic into dollars in a crowded online environment, the Full-Stack Marketer Bundle offers 22 hours of training to get […]
Having a luxurious bed isn’t just a fairy tale from a catalog; it is a real, affordable possibility with offerings like this Olive+Owen bedroom set. If you’re thinking of doing some “spring cleaning”, this bed set is an easy way to completely upgrade your room in one purchase.This 20-piece collection has all of the expected slumberland elements, […]
Python is immensely popular in the data science world for the same reason it is in most other areas of computing—it has highly readable syntax and is suitable for anything from short scripts to massive web services. One of its most exciting, newest applications, however, is in machine learning. You can dive into this booming […]