Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to "between one and two percent" over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements.
If you're building your business's marketing and customer relations strategy atop Facebook, take note -- and remember that if you have a real website, all your readers see your posts, even if you don't pay Facebook!
Facebook declined to comment on the percentage of fans that see posts from a typical Facebook page (the last publicly disclosed figure was 16 percent in the summer of 2012), but the company admitted in December that posts from Pages are reaching less users. Facebook attributes this change to increased competition as more people and companies join its service. The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content.
The solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement.
The Free Marketing Gravy Train Is Over on Facebook [Victor Luckerson/Time]
Vox parsed out the Bureau of Justice Statistics’ numbers on incarceration in prisons (excluding jails) and produced this ghastly visualization tracking the transformaiton of America into the country with the highest rate of incarceration in the history of the world.
The McClatchy Company, a chain of more than 30 U.S. newspapers, is expected to close its foreign bureaus by the end of the year. The media giant’s chief executive denies the rumors, but it kind of sounds like the closures are likely anyway.
Online retail giant Amazon just launched a marketplace for handcrafted goods: Handmade at Amazon. It’s “an arts-and-crafts bazaar online that squarely takes aim at a niche but growing market dominated by the Brooklyn-based Etsy,” as the New York Times puts it. Handmade at Amazon went live early Thursday more than 80,000 items from roughly 5,000 […]
This Smartphone Photo Lens Kit arms you with six unique smartphone photography accessories, so you can take high-quality and well-composed photos of any subject from small insects to expansive landscapes.6 unique lensesRolls up neatly for transportTripod for stabilitySmall lenses attach seamlessly with magnetMicroscope and 8x telephoto lenses attach with a case (case attaches to phone)Lens wallet […]
Inspired by the universality of symbols, the founders of Noun Project began to collect thousands of hand-drawn icons. The concept has since transformed into a massive digital collection of 150,000+ unique icons that fuel the work of designers every day. Spend less time crafting icons and more time putting amazing designs out into the world with […]
You won’t need to think twice about going hands-free on the road with Exomount’s easy-to-use car mount. It mounts your smartphone so easily, you literally only need one hand to quickly secure your phone in the perfect position and get driving. Don’t risk a ticket, use the world’s best suction technology to effortlessly mount and […]