Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to "between one and two percent" over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements.
If you're building your business's marketing and customer relations strategy atop Facebook, take note -- and remember that if you have a real website, all your readers see your posts, even if you don't pay Facebook!
Facebook declined to comment on the percentage of fans that see posts from a typical Facebook page (the last publicly disclosed figure was 16 percent in the summer of 2012), but the company admitted in December that posts from Pages are reaching less users. Facebook attributes this change to increased competition as more people and companies join its service. The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content.
The solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement.
The Free Marketing Gravy Train Is Over on Facebook [Victor Luckerson/Time]
Salesforce.com and Google are two of the technology giants who have expressed interest in a possible buyout of the struggling social media firm Twitter, according to various reports. Reuters describes today’s news leak as “the start of what is likely to be a slow-rolling auction of the high-profile but money-losing social media company.” CNBC reported […]
Robert Croucher owns Hatton & Berkeley, a firm that sent “speculative invoices” to people it accused of illegally downloading the Robert Redford movie “The Company You Keep” — letters so egregious that Lord Lucas described the company as “scammers” and the letters as “extortion,” urging Britons to “put them in the bin.”
Normally, companies that give “performance pay” to their execs can only write off the first $1M: but when Wells Fargo gave $125M to Carrie Tolstedt (shown above receiving American Banker’s 2010 award for being “the most powerful woman in banking”) as she “retired” after overseeing a 5-year period in which Wells Fargo’s top brass were […]
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]