UK charity Scope serves the disabled. Twenty years ago, it was known as The Spastics Society. The decision to change its name came as a medical term shifted to become a childish term of mockery.
“In the build-up to making the decision to change the name at all, a defining moment was when we saw the research that showed that young parents of disabled children were not associating with The Spastics Society," said Richard Brewster, who was then the charity's communications director. "What the research said was that our future was walking away from us.”
The new name was selected because of the linguistic difficulty of turning it into an insult, a pattern followed by various other UK charities. The cost, reports the BBC, is weak branding that "haunts the charities because of their earnest positivity," though I suspect that this is a problem that only able-bodied Britons worry themselves with.
Scope's research shows that disabled people are far less subject to abuse than they were 20 years ago, but still deal with significant discrimination in services and employment.
Coming after improvements to Firefox and continued unease at Google’s life-pervading insight, this image is outperforming the ███████ ████ Virality Control Group today (via). It got me thinking about all the promises that were made. Here’s the earliest article in Google News to contain “Big browser” in its headline, published by Time Magazine on Nov. […]
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The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]
The Fader Stealth Quadcopter from TRNDlabs packs incredible flight performance into a package small enough to land on your phone screen, and it’s available now in the Boing Boing Store.The Fader’s six-axis gyroscope module gives it perfect balance in the air. This makes the onboard 720p HD camera all the better for shooting amazing flight […]
Although fully autonomous vehicles aren’t yet allowed on public streets, they are poised to dominate the roads in the not-too-distant future. But before that happens, Apple, Google, Uber, and other companies now investing in self-driving tech are going to need talented developers that can account for the dizzying array of factors at play when a […]