UK charity Scope serves the disabled. Twenty years ago, it was known as The Spastics Society. The decision to change its name came as a medical term shifted to become a childish term of mockery.
“In the build-up to making the decision to change the name at all, a defining moment was when we saw the research that showed that young parents of disabled children were not associating with The Spastics Society," said Richard Brewster, who was then the charity's communications director. "What the research said was that our future was walking away from us.”
The new name was selected because of the linguistic difficulty of turning it into an insult, a pattern followed by various other UK charities. The cost, reports the BBC, is weak branding that "haunts the charities because of their earnest positivity," though I suspect that this is a problem that only able-bodied Britons worry themselves with.
Scope's research shows that disabled people are far less subject to abuse than they were 20 years ago, but still deal with significant discrimination in services and employment.
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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