UK charity Scope serves the disabled. Twenty years ago, it was known as The Spastics Society. The decision to change its name came as a medical term shifted to become a childish term of mockery.
“In the build-up to making the decision to change the name at all, a defining moment was when we saw the research that showed that young parents of disabled children were not associating with The Spastics Society," said Richard Brewster, who was then the charity's communications director. "What the research said was that our future was walking away from us.”
The new name was selected because of the linguistic difficulty of turning it into an insult, a pattern followed by various other UK charities. The cost, reports the BBC, is weak branding that "haunts the charities because of their earnest positivity," though I suspect that this is a problem that only able-bodied Britons worry themselves with.
Scope's research shows that disabled people are far less subject to abuse than they were 20 years ago, but still deal with significant discrimination in services and employment.
Neglected public payphones in New York City are being turned into “GuyFi” stations: a place where one can rub one out for the sake of “stress relief.” Annalee Newitz reports on the wank booths from a company named “Hot Octopus”… The company reported that at least 100 men used the booth on its opening day […]
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
A leaked Comcast memo discloses that the company’s consumer data caps have nothing to do with network congestion, contrary to its public claims. The internet service provider has often complained (such as when lobbying against net neutrality) that it must impose limits on service to prevent network congestion. The argument suggests that these measures are […]
Plastic is so 2013. You don’t want to buy something only to throw it away or lose it and barely care. You like nice things and want to hang onto them. The Plazmatic lighter here is a high quality, high tech alternative to the typical cheap, plastic lighter you get at the old gas station. […]
Real engineers build things. Super cool engineers build things with their hands and fingers, like our engineering forefathers did. No idea where to even begin to do that? This step by step Arduino course is now 92% off and is going to get you up and running, from zero to hero, in no time. So […]
How do Google and YouTube really work? It turns out, Python kind of runs things around those parts. And with this bootcamp, you’ll get whipped into shape and ready to start programming yourself. Whether you’re a Python pro and just want to sharpen your skills, or a total tech newbie with little or no coding […]