I sometimes start my sentences with, "So, ..." (any episode of Gweek will be full of examples). But it irks me when other people do the same! Consultant Hunter Thurman gives three reasons why the word "So" sucks: It insults the people you are addressing, it undermines your credibility, and it "demonstrates that you are not 100% comfortable with what you are saying."
Rather than just plainly answering their question, you’re relying on the crutch of a practiced blurb. Usually, whatever follows “so” is a carefully crafted sentence, evolved over many iterations and audience reactions.
There’s a reason we do it. In psychology, it’s what’s known as a “marker.” It’s a little cue to our cognitive mind that says, “Quick, call up that part that we practiced.”
Use of word "so" undermines your credibility (Via Lifehacker)
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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