"An unidentified video editor operates an editing system during a large red-shirt rally on the Royal Plaza on Jan 29, 2013 in Bangkok, Thailand." [Shutterstock]
Al Jazeera America thought tens of millions of people were starved for serious, hard-hitting, longform journalism. Now the numbers don't seem to be panning out. At The Atlantic, Derek Thompson explores the psychology of why we ask for broccoli and then eat jelly beans.
The culprit isn't Millennials, or Facebook, or analytics software like Chartbeat. The problem is our brains. The more attention-starved we feel, the more we thirst for stimuli that are familiar. We like ice cream when we're sad, old songs when we're tired, and easy listicles when we're busy and ego-depleted. The Internet shorthand for this fact is "cat pictures." Psychologists prefer the term fluency. Fluency isn't how we think: It's how we feel while we're thinking. We prefer thoughts that come easily: Faces that are symmetrical, colors that are clear, and sentences with parallelisms. In this light, there are two problems with hard news: It's hard and it's new. (Parallelism!)
Fluency also explains one of the truisms of political news: That most liberals prefer to read and watch liberals (because it feels easy), while conservatives prefer to read and watch conservatives (because it feels easy). It's a not-even-industry-secret that down-the-middle political reporting that doesn't massage old biases is a hard sell for TV audiences.
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Frog tongue mechanism has been well-documented, but only recently have scientists started looking at the remarkable combo of tongue softness and frog spit’s chemical makeup.
Elenco’s Night ‘n Day Mechanical Globe uses a system of translucent, exposed gears to rotate an internally illuminated globe that displays the seasonally adjusted, real-time night/day terminator as it spins.
KSU plant biochemical geneticist Raj Nagarajan describes the properties of Thaumatin, Monellin and Brazzein, all found in west African plants that are generally considered safe for consumption; each is a protein, and they are, respectively, 1,000x, 2000x, and 3000x sweeter than sugar.
Not all hackers are malicious information thieves—white-hat ethical hackers work with technology companies to ensure the security of their computer systems and user data. With all of today’s high-profile data breaches, ethical hackers are in considerable demand. To learn these critical skills and break into the high-paying cyber security field, try taking the courses in this […]
Making people aware of goods and services in the digital age requires an array of new strategies from social media and email to number-crunching tools like Google Analytics. To get a handle on the techniques used to capture attention and convert traffic into dollars in a crowded online environment, the Full-Stack Marketer Bundle offers 22 hours of training to get […]
Having a luxurious bed isn’t just a fairy tale from a catalog; it is a real, affordable possibility with offerings like this Olive+Owen bedroom set. If you’re thinking of doing some “spring cleaning”, this bed set is an easy way to completely upgrade your room in one purchase.This 20-piece collection has all of the expected slumberland elements, […]