"An unidentified video editor operates an editing system during a large red-shirt rally on the Royal Plaza on Jan 29, 2013 in Bangkok, Thailand." [Shutterstock]
Al Jazeera America thought tens of millions of people were starved for serious, hard-hitting, longform journalism. Now the numbers don't seem to be panning out. At The Atlantic, Derek Thompson explores the psychology of why we ask for broccoli and then eat jelly beans.
The culprit isn't Millennials, or Facebook, or analytics software like Chartbeat. The problem is our brains. The more attention-starved we feel, the more we thirst for stimuli that are familiar. We like ice cream when we're sad, old songs when we're tired, and easy listicles when we're busy and ego-depleted. The Internet shorthand for this fact is "cat pictures." Psychologists prefer the term fluency. Fluency isn't how we think: It's how we feel while we're thinking. We prefer thoughts that come easily: Faces that are symmetrical, colors that are clear, and sentences with parallelisms. In this light, there are two problems with hard news: It's hard and it's new. (Parallelism!)
Fluency also explains one of the truisms of political news: That most liberals prefer to read and watch liberals (because it feels easy), while conservatives prefer to read and watch conservatives (because it feels easy). It's a not-even-industry-secret that down-the-middle political reporting that doesn't massage old biases is a hard sell for TV audiences.
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Randall “XKCD” Munroe’s Thing Explainer: Complicated Stuff in Simple Words arrives in stores today: it combines technical diagrams and wordplay in pure display of everything that makes XKCD brilliant and wonderful in every way.
Bats and skateboarders have something special in common. They both use inertia to land their tricks which, in a bat’s case, means landing upside down.
Don’t miss this amazing film.
Store more on your Mac without making a scene thanks to this microSD memory card adapter. Compatible with MicroSD, MicroSDHC, and MicroSDXC, HyperDrive sits unnoticeably inside your machine without any protruding parts getting your way. Store everything from documents, movies, music, and photos, to Time Machine backups without spending major cash on cloud storage.Instantly expands […]
Carrying this EDC card is like slinging around a handheld toolbox wherever you go. Its minimal design is small enough to fit in your wallet’s billfold, and it’s TSA-compliant so you’ll never leave it behind. It’s got hex wrenches, metric and imperial rulers, flathead and Phillip’s screwdrivers, and a bottle opener so that you’re ready […]
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