"An unidentified video editor operates an editing system during a large red-shirt rally on the Royal Plaza on Jan 29, 2013 in Bangkok, Thailand." [Shutterstock]
Al Jazeera America thought tens of millions of people were starved for serious, hard-hitting, longform journalism. Now the numbers don't seem to be panning out. At The Atlantic, Derek Thompson explores the psychology of why we ask for broccoli and then eat jelly beans.
The culprit isn't Millennials, or Facebook, or analytics software like Chartbeat. The problem is our brains. The more attention-starved we feel, the more we thirst for stimuli that are familiar. We like ice cream when we're sad, old songs when we're tired, and easy listicles when we're busy and ego-depleted. The Internet shorthand for this fact is "cat pictures." Psychologists prefer the term fluency. Fluency isn't how we think: It's how we feel while we're thinking. We prefer thoughts that come easily: Faces that are symmetrical, colors that are clear, and sentences with parallelisms. In this light, there are two problems with hard news: It's hard and it's new. (Parallelism!)
Fluency also explains one of the truisms of political news: That most liberals prefer to read and watch liberals (because it feels easy), while conservatives prefer to read and watch conservatives (because it feels easy). It's a not-even-industry-secret that down-the-middle political reporting that doesn't massage old biases is a hard sell for TV audiences.
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In many states in America, legislatures have erected punitive, vindictive barriers for women seeking contraception, requiring them to get prescriptions for safe, widely taken medications.
Designer Art Donovan writes, “I’m always looking for new and unique inspiration for my lighting commissions and the latest, cutting edge scientific devices offer a boatload of great design inspiration. From the cool, new ‘James Webb Space Telescope’ to the myriad of complex details in the L.H.P.C. at Cern- it’s a cornucopia of rich imagery.”
In 2009, President Obama pledged to “restore science to its rightful place.” He said, “We will not just meet, but we will exceed the level achieved at the height of the space race, through policies that invest in basic and applied research, create new incentives for private innovation, promote breakthroughs in energy and medicine, and […]
Some truths are universal. For one, your phone will always run out of power when you most need it. For another, the charging cords that come packaged with your Apple device will fray, split, and rip faster than Usain Bolt in a game of tag.Instead, pick up a charging cord that anyone would have a tough […]
Some people say magic tricks are nerdy and best left to your 12-year-old asthmatic cousin. But others see value in perfecting the slight of hand and showmanship associated with a perfectly executed routine. We’re firmly in the latter camp. And now, we’re giving you the ability to put a few parlor tricks up your sleeve with the Penguin […]
Bluetooth speakers may be convenient to use, but many of them just aren’t that powerful. Sure, it may be fine if you’re seated in front of the speaker. But move across the room, and you may strain to hear what’s coming from those tiny drivers.There’s a reason why the G-BOOM Wireless Bluetooth Boombox (now $79.99 in the Boing […]