Weird Al Yankovic, brand marketing genius

In The Atlantic, a thinkpiece that actually made me think: "Weird" Al Yankovic's savvy internet distribution strategy, and how the artist has managed to create a powerful, enduring brand that began in the age of vinyl and FM radio. [HT: @alexismadrigal]

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  1. Old says:

    Weird Al is still a genius, it's just that these days I have no idea what songs he's parodying.

  2. and UHF!

  3. Strangely enough, only about a third of his new album is 'current/recent' parody. The rest are originals and style parodies of older stuff.

  4. True -- and that's actually been the case for some time now. In the past 15 years he's done Don McLean, Bob Dylan, Billy Joel, the Doors, and Frank Zappa, off the top of my head.

    I'll admit I don't recognize any of the current songs from the new album (except Happy), but I recognize Crosby, Stills and Nash just fine.

  5. Definitely give the song he's parodying here a listen. It's about music glamourizing conspicuous consumption. I listened to it after watching Weird Al's video and I keep going back to it.

    I think I like this cover version even better though.

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