The Noid: what became of the Domino's mascot?


Priceonomics tells the story of "The Noid" who was Domino's Pizza's ubiquitous mascot until a mentally ill man whose last name was Noid took hostages at an Atlanta Domino's because he thought the commercials were making fun of him.

"How Domino's Pizza Lost Its Mascot" (via Weird Universe)