If you read one thinkpiece on the Totally Not OK Cupid experiment, make it this one

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Tim Carmody's essay at kottke.org is a thoughtful look at the issues of consent and harm in recent experiments on users by OK Cupid and Facebook.

"Facebook didn't just mess around with some of its users' feeds, hoping to see if it might mess around with their feelings," he writes. "It used some of its users' posts in order to do it. Arguably, it made them complicit."

Read: The problem with OKCupid is the problem with the social web