A throwaway line in io9's review of TMNT (2014) is just one of the many data points on its chart of why the movie fails. But it struck me as imparting something important about why Hollywood is often so bad at this kind of thing.
"[In the new movie] the Turtles are apparently embarrassed to say 'Cowabunga,' and apologize profusely before actually saying it."
The movie-makers took something unselfconsciously goofy and funny and made it anxious and answerable to social norms. They were embarrassed by it, by the turtles' original goofiness. It made them cringe.
Knowing enough about the workings of the magic they buy, perhaps they feared complete removal? So they fixed it by making it superficial and ironic, in the hope that it would come across as a winking in-joke rather than, say, mocking the joy of perpetual, idealized adolescence to better reflect the nervous moderation of adulthood.
I guess it'll make a ton of money on the strength of relentless marketing, though, so there's that.
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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