A throwaway line in io9's review of TMNT (2014) is just one of the many data points on its chart of why the movie fails. But it struck me as imparting something important about why Hollywood is often so bad at this kind of thing.
"[In the new movie] the Turtles are apparently embarrassed to say 'Cowabunga,' and apologize profusely before actually saying it."
The movie-makers took something unselfconsciously goofy and funny and made it anxious and answerable to social norms. They were embarrassed by it, by the turtles' original goofiness. It made them cringe.
Knowing enough about the workings of the magic they buy, perhaps they feared complete removal? So they fixed it by making it superficial and ironic, in the hope that it would come across as a winking in-joke rather than, say, mocking the joy of perpetual, idealized adolescence to better reflect the nervous moderation of adulthood.
I guess it'll make a ton of money on the strength of relentless marketing, though, so there's that.
Enjoy Michael Mullany’s review of the Gartner Hype Cycle, with all the things tech predictors got right and all the things they got wrong: “we’re terrible at making predictions.” Lesson 6: Some technologies keep receding into the future There are some notable technologies that recur on the Hype Cycle and every time they appear they […]
Why we secretly love our cords. Tamara Warren: There’s a certain security in the cord. It’s the idea of connection, perhaps even dating back to our days in the womb. … A battery, no matter how sophisticated, is fleeting. When we have our cords with us, we are in constant pursuit of power, even when […]
The classic beatbox – not an expensive clone or a collection of cleverly-tweaked samples – is back. Roland’s TR-08 directly models the original machine’s analog circuits to recreate its sound as accurately as possible with modern digital technology, and joins revived versions of the TR-909[Amazon] and TB-202[Amazon] in the company’s lineup of boutique boxes. The […]
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]
Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
This project management bundle will help you get organized and learn how to lead a team to success. You can pay what you want for these five courses when you pick them up from the Boing Boing Store.To help you become an invaluable asset for your company, this bundle includes a curated collection of professional […]