A throwaway line in io9's review of TMNT (2014) is just one of the many data points on its chart of why the movie fails. But it struck me as imparting something important about why Hollywood is often so bad at this kind of thing.
"[In the new movie] the Turtles are apparently embarrassed to say 'Cowabunga,' and apologize profusely before actually saying it."
The movie-makers took something unselfconsciously goofy and funny and made it anxious and answerable to social norms. They were embarrassed by it, by the turtles' original goofiness. It made them cringe.
Knowing enough about the workings of the magic they buy, perhaps they feared complete removal? So they fixed it by making it superficial and ironic, in the hope that it would come across as a winking in-joke rather than, say, mocking the joy of perpetual, idealized adolescence to better reflect the nervous moderation of adulthood.
I guess it'll make a ton of money on the strength of relentless marketing, though, so there's that.
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
We just got the Sport model of the EPIKGO hoverboard at my office. Besides being terribly chic, it’s apparently bulletproof.
Bamboo has lots of uses beyond just being panda food. Things like bikes, roads, scaffolding, and musical instruments are made from the fast-growing grass. But unless you are participating in a tropical-themed LARP, you probably wouldn’t want a shirt made from bamboo stalks. So why do bamboo bed sheets make any sense? Because yarn extracted from […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]