The time Disney duped Robin Williams
"You realize now when you work for Disney why the mouse has only four fingers -- because he can’t pick up a check." -- Robin Williams. Dan Lewis writes about how Disney went back on its word to Williams on Aladdin.
In 1992, Disney released Aladdin, an animated adaptation (to use the term “adaptation” very loosely) of the Arabian Nights folk tale of the same name. The movie was a huge success, garnering two Academy Awards among dozens of honors and accolades – and making bucket loads of money. The film earned more than $500 million at the box office on a $26 million budget, and a lot of the success had to do with the genius of the voice of the genie, Robin Williams. William’s performance thrilled audiences and critics alike. Two decades later, after Williams’ untimely death, the Los Angeles Times recounted the impact Williams had on the film:
Reviewing the film in 1992, [Los Angeles] Times critic Kenneth Turan wrote of Williams’ Genie that, “animation has never had a human partner who so pushed it to its comic limits,” while the New York Times’ Janet Maslin called him a “dizzying, elastic miracle.”
And to Disney’s credit, they wanted Williams from day one — and made an extraordinary effort to recruit him into the role. Per that same Times article, the studio instructed animator Eric Goldberg to watch Williams’ standup routines and animate the genie character performing them. Goldberg delivered, the studio showed it to Williams, and the comic signed on to play the role. And he did it at a discount, too — he received only $75,000 for the role.
That amount came with some conditions, though. Williams had another movie coming out that season,Toys, and wanted to do what he could to ensure Toys‘ success. So he insisted that Disney not use his name in marketing materials and that his character, the Genie, not be used prominently in posters (taking up no more than 25%) and other promotional material. Further, Williams insisted that his voice not be used to market toys and the like, as he wanted to make movies, not merchandise. The image above shows an example of how Disney delivered on those promises — that’s the original promotional poster.
And then this happened.
That’s a pretty big Genie. Much bigger than Williams had agreed to.
The agreement was a handshake one, not put to paper or otherwise created in any legally-binding way. Disney went back on its word, using the Genie as a central point to its marketing efforts. To make matters worse, Disney used Williams’ voice in toy promos as well. In another Los Angeles Times article, the paper reported that Williams wasn’t too happy about it:
“You realize now when you work for Disney why the mouse has only four fingers–because he can’t pick up a check,” Williams told interviewer Gene Shalit [on NBC's the Today Show]. Williams makes a similar comment in the Nov. 22 issue of New York magazine.”We had a deal,” the actor said on the NBC show. “The one thing I said was I will do the voice. I’m doing it basically because I want to be part of this animation tradition. I want something for my children. One deal is, I just don’t want to sell anything–as in Burger King, as in toys, as in stuff.”
Williams said Disney executives agreed to honor his wishes, “Then all of a sudden, they release an advertisement–one part was the movie, the second part was where they used the movie to sell stuff. Not only did they use my voice, they took a character I did and overdubbed it to sell stuff. That was the one thing I said: ‘I don’t do that.’ That was the one thing where they crossed the line.”
Williams vowed to never work for Disney again. Disney, in 1993, sent Williams a Picasso – valued at $1 million at the time — in hopes of buying back his love. It didn’t work, and over the next few years, Disney would continue with the Aladdin franchise without Williams’ voice. There was an animated TV series in 1994-1995 and the first direct-to-video Aladdin sequel, The Return of Jafar, in 1994. Dan Castellaneta, who is best known for voicing Homer Simpson, performed the Genie for the both of those. Castellaneta was also tabbed to do the Genie’s voice as well as for another direct-to-video movie in the Aladdin series, Aladdin and the King of Thieves, which was scheduled for a 1996 release.
But Williams eventually relented. Jeffrey Katzenberg, who ran Walt Disney Studios during the kerfuffle, left on bad terms in 1994. He was replaced by Joe Roth, who was in charge of 20th Century Fox previously. Williams and Roth were on excellent terms because the latter greenlit Mrs. Doubtfire toward the end of this tenure at Fox. Roth had Disney issue a public apology to Williams who, in turn, accepted it. The relationship now mended, Williams ending up recording the voice of the Genie for the Aladdin and the King of Thieves sequel.
And he kept the Picasso.
Bonus Fact: In the original Aladdin story — the Arabian Nights folk tale version — Aladdin isn’t from the Middle East. He’s Chinese.
With the cacophony of an election year ablaze with unparalleled drama being fought on the front lines of Twitter, we find ourselves slowing down and staring at it like a bad accident. The need for escapist relief is perhaps more dire than usual right now. This fall, if it’s drama you crave, but the Hillary […]
Today a future without schools. Instead of gathering students into a room and teaching them, everybody learns on their own time, on tablets and guided by artificial intelligence. Flash Forward: RSS | iTunes | Twitter | Facebook | Web | Patreon | RedditIn this episode we talk to a computer scientist who developed an artificially […]
Where are our petabyte drives? Brian Hayes takes us through the reasons storage is “stuck” in the low terabytes. The tl;dr is that we got such exceptional capacity growth in the late 90s and early 00s we don’t need much more right now, so the focus since then has been on SSDs, networking, interfaces, etc, […]
If you’re like us, you occasionally get ambitious with your dinner and try to cook multiple sides plus a main dish. These efforts usually end as a cold meal plus a pile of dishes to wash. MasterPan Multi-Sectional Meal Skillet makes it super easy to make multiple dishes at once without the hassle. This heavy gauge bottom pan […]
The Lytro Illum is our all-time best-selling camera and here’s our best deal yet. Apply the code “Lytro10” to save an extra 10% off on this camera’s mind-blowing functionality in this exclusive one day only sale.
If you’re looking to earn a top salary in the tech industry, there’s no better career than coding. However, sometimes the hardest part of entering this career path is knowing where to begin.We took the Complete Web Developer Course because it took that decision out of our hands. This course teaches beginner-friendly coding languages that will also help land an immediate […]