Reaching the federal official by phone, Dillman called him “Mr. Martin.” A big mistake: Battle’s predilection for being particular apparently extended from beer applications to his name.
“You want to be addressed as ‘Battle?’” a confused Dillman replied, recounting the story. “Can you imagine addressing a senior inspector from the Department of Treasury, and you have to call him ‘Battle?’”
Their tussle over the bottle cap’s approval eventually sucked in California’s senators, a congressman, and the ACLU before it was eventually resolved. The cap stayed only because it referenced Civil War-era California state lawmaker Abner Weed, the namesake of the town.
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12:08 pm Thu
Aug 14, 2014
All beer labels have to be approved by one guy, and he's a nutcase
A man named Kent "Battle" Martin is the "Beer Bottle Dictator", said to be loathed by the business for his capricious and arbitrary decisionmaking.
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