Clever Ikea ad treats print as a new technology: 'Experience the power of a bookbook™'

"At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas."

A very clever ad campaign.

[Video Link, thanks Ken Snider!]

Notable Replies

  1. I wonder if Apple is going to sue - this could damage their market terribly.

  2. Note, just like their furniture, this bookbook can be ruined by exposure to even the slightest amount of water. Kind of like my smartphone...

  3. Shades of the Medieval helpdesk sketch

    And Somersby Cider's The Somersby Store advert

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