All In: Buying Into The Drug Trade is ex-junky Graham Macindoe's photos and book documenting the design of branded heroin baggies emblazoned with provocative product names and imagery "like Dead Medicine with a skull and crossbones to appeal to risk-takers, or an airplane labeled First Class to give the illusion of grandeur."
The addict becomes the ultimate consumer of the ultimate product — following a trail of quirky street names carefully chosen to be instantly recognizable to those in the know. But there is nothing hidden about the references to good times (So Amazing, True Romance, High Life), juxtaposed with reminders of the gamble (9 Lives, Black Jack) and the reality of addiction (Flat Liner, Undertaker).
All In: Buying Into The Drug Trade (Graham MacIndoe)
The Dark, Ironic Branding Drug Dealers Use to Sell Heroin (Wired)
