WATCH: New OK Go video has drones, scooters, human pixels, and a catchy tune

OK Go returns with another hypnotic, tightly-choreographed video for I Won't Let You Down, from their new album Hungry Ghosts.

Director Morihiro Harano shoots as if Busby Berkeley had access to drone technology, allowing dancers with umbrellas to become human pixels like an 8-bit videogame, or a stadium section holding up large cards.




For an old-school treat, here's the guy who perfected the genre:

OK Go: Hungry Ghosts

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  1. Amazing. The display at the end has me really curious about how they worked out the timing. It has to be difficult for one person to stay on target, and keeping them all synchronized makes it something very special.

    Of course NK stadium actors do it all the time, so I guess there is plenty of experience to draw upon.

  2. ( ⌣́,⌣̀) I never cared much for Jamiroquoi.

    The song is garbage, but the video is off the hook. Busby Berkley is jealous right now. I'm guessing the camera was on a quadcopter drone?

  3. This isn't their first rodeo.

  4. Actually, I thought the Busby Berkeley thing was more imaginative, if somewhat incoherent. I assume both movies had some very heavy-duty post-processing going on, but BB had to operate without CGI, so his accomplishment is technically very impressive.

  5. SamSam says:

    Actually, a multicopter that also sits on a dolly. This one:

    First of all, much of the video is clearly filmed at slower speeds (you can see this in the final shot as the drone is pulling up, as two cars zip by very quickly). So it makes it easier to co-ordinate everything more slowly. But there are a lot of things you can do to synchronize large groups of people. Marching bands often give every member a tablet, now. I saw suggestions that each "pixel" in this group could be given an earpiece which simply buzzes when it's time to open.

    Apparently, it's kinda all in one take. The singers and many of the dancers all move in a single take. But they didn't have enough of the scooters for the very final scene, so they did a second (or more) takes with additional dancers, and pasted them in at the end.

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