Cringe at Sony's new Playstation Vita ad—and a '90s precursor that made Sega look sleazy

Sony's Playstation advertising used to be clever and weird and manipulative. Now it just makes me think of a ship burning faster than it can sink.

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Here's more from the same campaign, apparently. It's so dumb I'm convinced it must be fake! Here's the source.

In the UK, at least, the marketing of self-conscious sleaze 'n' sexism at a narrow teenage male market is what made Sega uncool in the early-mid 1990s—especially to teen boys. Here's one of their ads from the time, where "Sega CD" is enunciated as "Sega Seedy":