XKCD versus neurobollocks

In his latest strip, fMRI, Randall "XKCD" Munroe nails the problems with brain imaging studies that claim to have found the neuroanatomical link between certain kinds of thoughts and regions of the brain (see 2013's Brainwashed: The Seductive Appeal of Mindless Neuroscience for more).

As always, the tooltip adds a brilliant punchline. Click through below to read it.