UK bans "world's thinnest phone" commercial: "sexually suggestive" and "likely to cause serious offense."

The UK's Advertising Standards Authority (ASA) banned an ad for the Kazam Tornado 348 mobile phone because they ruled it to be "likely to cause serious offense."

The ASA's ruling said that "much of the ad focused entirely on the actor in her underwear, including scenes that featured several close-up shots that lingered over her breasts, buttocks and lips." It added that the sexual nature "was heightened by the suggestive nature of the music and voiceover and further reinforced because the focus on the woman bore no relevance to the advertised product."

Plus, she didn't really iron the phone.

[via]