Microsoft to kill Internet Explorer brand


The Blackwater of browsers is to get a new name, which you will immediately start using, completely forgetting the old one and all its negative connotations.

Tom Warren at The Verge:

Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web. Microsoft has tried, unsuccessfully, to shake off the negative image of Internet Explorer over the past several years with a series of amusing campaigns mocking Internet Explorer 6. The ads didn't improve the situation, and Microsoft's former Internet Explorer chief left the company in December, signalling a new era for the browser.

I've thought about all the things that might be said, negative and positive alike, about this particular iceberg on the sea of computing misfortune. Internet Explorer was, on the one hand, the very worst of Microsoft at its worst: the embodiment of embrace, extend, extinguish, used ruthlessly to destroy an innovative competitor, a major source of standardization murk, and finally left to fester, a vile sore on the arse of web development, for years and years after it had served its purpose.

On the other hand, it was pretty great on Mac.