Starbucks Via instant coffee packs are great when you are in immediate need of a caffeine fix


I never travel without a few Starbucks Via packets in my bag. They are a godsend when I need a coffee fix and don't have time to seek out a coffee shop. My friend Kent Barnes recommended them, and I'll be forever grateful.

The packets are easy to tear open, and they dissolve quickly even in cold water. Sometimes I pour them in a small plastic water bottle, replace the cap, shake, and guzzle. I've mixed packets with cold milk, too. The coffee tastes pretty good, especially if you don't use too much water.

They are popular with backpackers, too.

Notable Replies

  1. $12 for 12 packets of instant coffee?! Highway robbery, and you get Starbucks patented bitter brew to boot. Trader Joe's has instant coffee packets with the sugar and creamer already in it, 10 packets for $2. That's my desk drawer caffeine solution.

  2. samsa says:

    jesus, Starbucks. The stupid shill posts are getting pretty absurd around here.

  3. C'mon you guys, Mark has a daughter he needs to put through college. Give the guy a break.

  4. I can't be without Via as a backup for those times when I cannot get coffee anywhere and need it now. And this is not "instant coffee" like most people are used to, it is actually microground beans. Does that matter? Drink a cup of Via (hot or cold) and then taste your regular instant coffee. That least-worst instant you adore now tastes like shit.

    Expensive? Yes, that's why I only buy it on sale or at Costco/Sams (pack of 26, about 55-60 cents each ).

    So yeah, Via as a backup!

  5. I'd love if Mark would post his thoughts on native advertising and why BoingBoing has decided to go with that model, as it does present ethical issues that (unless I've missed something) BB has been uncharacteristically non-transparent about.

    I'm sure it states somewhere that BB is supported by affiliates links, but, at the same time, it seems to me that the entire point of this type of advertising is that it does get mistaken for editorial content. And perhaps BB contributors are really excited about USB battery packs and would have posted about them even if there wasn't the incentive of an affiliates link, but if paying your bills depends (at least in part) upon driving traffic to Amazon, it's difficult to believe that that doesn't have an effect upon what you choose to become enthusiastic about.

    That having been said, BB has, over the years, given me tons of awesome, free content, and if this is what they need to do to earn a living doing that, then so be it. I have nothing but gratitude to offer for all the cool stuff that the BB crew have introduced me to. However, I'm interested to know how they arrived at this model, because it seems to me that native advertising and veiled PR are becoming a bit too pervasive on the Internet, and that leads me to question — Do we all need to become salesmen? If we want to spend a significant portion of our time sharing our interests with the world, do we all need to find a way to relate that to products sold by Amazon? What would it take to dial things back a bit, to the time when the Internet aspired to be an "information superhighway," rather than the massive advertising and surveillance platform that it has become?

    I imagine that, as the founder of one of the most popular sites on the net, Mark has some interesting thoughts to offer on this, but perhaps he's just taking a bite out of the same shit sandwich as every other content creator on the web, and there's not much to say, apart from the fact that it tastes bad.

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