New Nike kinetic digital art project: Run into a cloud of moving particles

"Field" is an interactive running installation that transforms your portrait into "a Force of Nature."

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into a running flow. The project was created for the April 2015 Nike Innovation Summit at Truman Brewery, London.

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[via PK]