Ogilvy & Mather HK's Pizza Hut Blockbuster Box converts into a low-powered projector for your phone.
The little table that keeps the lid from crushing the pizza comes with an inset lens that fits in a pre-perforated hole in the box's side. The table inverts to form a phone-stand, and a marking inside the box indicates placement. Scannable codes on the side of the box let your phone stream videos to project, themed to match the box's livery, which comes in four genres.
Pizza Hut Blockbuster Box [Dieline]
