Designer Sean Adams takes us through the creation of a full-page color magazine advertisement as it was done in the Mad Men era.
The first issues of the bOING bOING zine (late 1980s) were produced with a combo of crude desktop publishing and analog paste-up, so a lot of this looks familiar. I miss this hands-on process – the tools, rubber cement, rubylith, French rules, colored pencils, Letraset, type guides, and physicality are very appealing. Yet I'm also glad I have digital tools at my disposal.
