Traffic is for sale. You can buy "good" traffic and "bad" traffic. But much of it is, as they say, "nonhuman"—and amounts to the normalization of click fraud on an epic scale.
During the interview, ["Boris"] freely admits he buys many of the visitors to his websites. He spends about $50,000 per year buying high-quality traffic …
Bloomberg Businessweek asked two traffic-fraud-detection firms to assess recent traffic to MyTopFace; they agreed on the condition that their names not be used. One found that 94 percent of 30,000 visitors were bots; the other put the bot traffic at 74 percent. Boris didn’t dispute the findings or appear at all concerned. “If I can buy some traffic and it gets accepted, why not?” he says. And if advertisers don’t like it, he adds, “they should go buy somewhere else. They want to pay only a little and get a lot of traffic and results. If they want all human traffic, they should go direct to the publisher and pay more.”
The trick appears to be to game the ratios of good (eyeballs bought from Facebook) and bad (botnets bought from dodgy forums) to keep everyone unsure.
If God's up there, he just loves it. Typhoid and swans, it all comes from the same place.
In a party-line split, the U.S. Senate today voted to allow internet service providers to retain personal data without permission and sell it to whomever might pay for it. The Senate voted 50:48 in favor of S.J. 34, which would remove the rules and, under the authority of the Congressional Review Act, prevent similar rules […]
The public bathroom at Beijing’s Temple of Heaven Park now has a toilet paper dispenser outfitted with a camera and facial recognition technology to prevent toilet paper theft. From the New York Times: Before entering restrooms in the park, visitors must now stare into a computer mounted on the wall for three seconds before a […]
The Lightning port has thus far resisted the cruel fate that befell the headphone jack, and despite rumors that it may be disappearing come iPhone 8, for the present and foreseeable future, Lightning cables are a hot commodity for iPhone users. As such, we must make do in this strange time in which long, glorified […]
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]