Traffic is for sale. You can buy "good" traffic and "bad" traffic. But much of it is, as they say, "nonhuman"—and amounts to the normalization of click fraud on an epic scale.
During the interview, ["Boris"] freely admits he buys many of the visitors to his websites. He spends about $50,000 per year buying high-quality traffic …
Bloomberg Businessweek asked two traffic-fraud-detection firms to assess recent traffic to MyTopFace; they agreed on the condition that their names not be used. One found that 94 percent of 30,000 visitors were bots; the other put the bot traffic at 74 percent. Boris didn’t dispute the findings or appear at all concerned. “If I can buy some traffic and it gets accepted, why not?” he says. And if advertisers don’t like it, he adds, “they should go buy somewhere else. They want to pay only a little and get a lot of traffic and results. If they want all human traffic, they should go direct to the publisher and pay more.”
The trick appears to be to game the ratios of good (eyeballs bought from Facebook) and bad (botnets bought from dodgy forums) to keep everyone unsure.
If God's up there, he just loves it. Typhoid and swans, it all comes from the same place.
For more than a decade, the Electronic Frontier Foundation has been suing the NSA over its extraordinarily broad interpretation of its powers under Section 702 of the FISA Amendments Act — a law that the NSA says gives it the power to spy on Americans any time they mention a foreigner.
The latest Wikileaks release of leaked CIA cyberweapons includes “Scribbles” — referred to by the CIA as the “Snowden Stopper” — a watermarking tool that embeds web-beacon style tracking beacons into secret documents that quietly notify a central server every time the document is opened.
The Supreme Court heard arguments in Maslenjak v. United States, a case about whether minor omissions or falsehoods in an immigration application can cost a naturalized American their citizenship, decades after the fact.
Bamboo has lots of uses beyond just being panda food. Things like bikes, roads, scaffolding, and musical instruments are made from the fast-growing grass. But unless you are participating in a tropical-themed LARP, you probably wouldn’t want a shirt made from bamboo stalks. So why do bamboo bed sheets make any sense? Because yarn extracted from […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]