Traffic is for sale. You can buy "good" traffic and "bad" traffic. But much of it is, as they say, "nonhuman"—and amounts to the normalization of click fraud on an epic scale.
During the interview, ["Boris"] freely admits he buys many of the visitors to his websites. He spends about $50,000 per year buying high-quality traffic …
Bloomberg Businessweek asked two traffic-fraud-detection firms to assess recent traffic to MyTopFace; they agreed on the condition that their names not be used. One found that 94 percent of 30,000 visitors were bots; the other put the bot traffic at 74 percent. Boris didn’t dispute the findings or appear at all concerned. “If I can buy some traffic and it gets accepted, why not?” he says. And if advertisers don’t like it, he adds, “they should go buy somewhere else. They want to pay only a little and get a lot of traffic and results. If they want all human traffic, they should go direct to the publisher and pay more.”
The trick appears to be to game the ratios of good (eyeballs bought from Facebook) and bad (botnets bought from dodgy forums) to keep everyone unsure.
If God's up there, he just loves it. Typhoid and swans, it all comes from the same place.
Many of us who play fantasy and sci-fi roleplaying and tabletop miniature games struggle with our ability to paint minis so that they look halfway decent on the table. Getting me to paint my minis is like getting 8-year-old me to eat his broccoli. I’m something of a perfectionist and I look at a lot […]
To call Shopsin’s “a Greenwich Village institution” was to understate something profound and important and weird and funny: Shopsin’s (first a grocery store, later a restaurant) was a kind of secret reservoir of the odd and wonderful and informal world that New York City once represented, in the pre-Trumpian days of Sesame Street and Times Square sleaze: Tamara Shopsin grew up in Shopsin’s, and Arbitrary Stupid Goal is her new, “no-muss memoir,” is at once charming and sorrowing, a magnificent time-capsule containing the soul of a drowned city.
There are three more stops on my tour for Walkaway: tomorrow at San Diego Comic-Con, next weekend at Defcon 25 in Las Vegas, and August 10th at the Burbank Public Library.
Just because English has become the common global tongue doesn’t mean it’s the easiest language to write—even for native speakers. If you’re looking to improve your written communication skills, especially on your smartphone, take a look at Ginger Page.Ginger is a cross-platform app that offers corrections for phrasing as well as grammar. It’s powered by […]
The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]
The Fader Stealth Quadcopter from TRNDlabs packs incredible flight performance into a package small enough to land on your phone screen, and it’s available now in the Boing Boing Store.The Fader’s six-axis gyroscope module gives it perfect balance in the air. This makes the onboard 720p HD camera all the better for shooting amazing flight […]