Anil Dash is on fire in his editorial on all the ways that publishers, advertisers, brokers, readers, OS vendors, browser vendors, and users pass the buck when it comes to intrusive ads, ad-blocking, and sustaining ad-supported media.
“I’m a publisher. I let the ad networks handle the inventory. I have to worry about the bottom line, and our brand. I can’t get in the weeds with all this stuff.”
“We’re just an ad serving platform. We deliver the ads, and make sure they’re tracked. It’s not up to us what ads come through. Who are we to say?”
“We’re an optimization platform. Sure, we make the algorithm that decides which ads are displayed. But the software is neutral, it just uses math to decide. We’re not responsible for what buyers put in the system. And publishers can say no to anything they want to.”
“We’re buying ads because we’ve got something to sell. We have to use whatever techniques are gonna make us the most money. Don’t like it? Don’t take our money.”
How we pass the buck
Guetzli is Google’s new free/open JPEG compression algorithm, which produces images that are more than a third smaller in terms of byte-size, and the resulting images are consistently rated as more attractive than traditionally compressed JPEGs. It’s something of a web holy grail: much smaller, better-looking files without having to convince people to install a […]
Nolan Lawson is burning up the free/open source web with an essay called What it feels like to be an open-source maintainer, where he describes the contradictory and negative experiences of trying to please hundreds of people who are just trying to get his code to work, where the more emotional and technical work he […]
It’s been fifteen years since the first edition of educator Rosalind Wiseman’s Queen Bees and Wannabes was published; now in its third edition — updated with current, timely material about social media and other fast-moving subjects, as well as reflections from girls who were raised on the techniques in the previous editions — the book is a compassionate, aware, and intensely practical guide to navigating the toxic, gendered lives of young girls in a diverse, politicized world.
The Lightning port has thus far resisted the cruel fate that befell the headphone jack, and despite rumors that it may be disappearing come iPhone 8, for the present and foreseeable future, Lightning cables are a hot commodity for iPhone users. As such, we must make do in this strange time in which long, glorified […]
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]