This is the trailer you're looking for. (Star Wars: The Force Awakens)

"It’s true. All of it. The Dark Side. The Jedi. They’re real."


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  1. A good buddy of mine got me a seat at the 2:00 AM show at the Chinese Theater (the second screening). Seven-year-old Donnie wouldn't let 45-year-old Donald pass up the opportunity.

    Yeah, I got work in the morning. So what? I suspect that this December is gonna be what 1999 should have been.

  2. LDoBe says:

    Fuck you BoingBoing. I've been avoiding any SW7 promo material, just to try and keep my first viewing pure, and now I'm literally reduced to tears by that trailer.

    Goddammit. I don't want to get my hopes up for this, but it looks like it's too late for that now.

    I'm... Just so frustrated. I want to love this, but I'm too afraid of being hurt again. I just really want this to be good, but I can't trust my heart.

  3. Then again, there's this abomination:

    Couldn't keep yer mitts off the lens flare switch, couldja, J?

  4. atl says:

    In 1999, I was a young associate lawyer at a big firm in San Francisco. I bought a big block of tickets to Episode I opening night and gave them to a bunch of folks on staff. They all showed up -- they were very grateful for the gesture -- but fuck if I wasn't the shifted personification of blame for that shit-storm.

  5. I hear and feel your pain. But let it all go. Keep the expectations low. Avoid promo materials if you can, but don't worry overmuch about it at all. A couple years ago, we still thought there would never be another of these, and we were okay with that. And now that it looms before us, let go your anger, let go your fear, let go your hate. Walk into that theater with a single emotion in your mind:

    A New Hope.

    Yeah, I know, it's a dorky joke, but still it's the only way forward. Maybe Abrams and Disney screwed it all up, maybe they didn't. You won't find out until you see it for yourself. So don't torture yourself thinking about it. Have a great Halloween, see some friends and family for Thanksgiving, maybe do some holiday shopping, and then remember: oh, hey, there's this movie coming out I wanna see, has cool-looking spaceships in it, oughta be fun. Be an innocent, unjaded seven-year-old in 1977. Buy your ticket, grab a large popcorn and a Mr Pibb, plop down in the sixth-row-center seat, and...


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