Yahoo blocks some users from accessing email until they turn off ad-blocking

The company says it's not policy to do this -- yet -- but they're testing locking Yahoo Mail users out of their accounts unless they turn off ad-blocking.

Many (many, many!) Yahoo Mail users actually paid for their Yahoo Mail accounts, in the form of a bundle with their cable or DSL subscriptions. Presumably you can get around this by just using a mail-client to pull your Yahoo Mail over POP or IMAP (the last time I checked, you could use Gmail to read your Yahoo Mail this way).

“At Yahoo, we are continually developing and testing new product experiences,” a Yahoo rep explains. “This is a test we’re running for a small number of Yahoo Mail users in the U.S.”

While we understand that billions of dollars are lost each year to blocked ads, we’re not sure if holding someone’s e-mails hostage is the best route to go for Yahoo, especially since the company can’t even get all of its own employees to use Yahoo Mail.

Use AdBlock And Yahoo May Block You From Reading Your E-Mail [Chris Morran/Consumerist]

Notable Replies

  1. Yahoo, what's that?

  2. I pay $10/month just to keep my Earthlink account that I've had for 20 years. Hell, I just got IMAP for God's sake!

    Ain't nobody gonna blackmail me into accepting ads!

  3. The least relevant email service just became less relevant.

  4. My parents email you?

  5. For you, maybe. It's still the world's third largest by a quick/lazy google search:

    I actually see a lot of these emails because I sometimes deal with ESL students.

    And if it isn't a thing that way, the worry is if Yahoo can get away with it, what makes you so certain the #1, #2, #4-1000 providers won't be lining up to try the same tactic.

    And because XKCD is always relevant:

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