Penthouse, the long-running men's magazine founded by Bob Guccione in 1969, is to cease publication in print. The Wall Street Journal reports that it would be "reimagined" as an online-only affair.
"Reimagined for the preferred consumption of content today by consumers, the digital version of Penthouse Magazine will combine and convert everything readers know and love about the print magazine experience to the power of a digital experience," publisher FriendFinder Network said in a statement.
It once sold 5m copies a month, went under in 2004, and was bought by online hookups 'n' porn network FriendFinder—which itself went under in 2013. Its circulation figures aren't known, but was shifting about 200k last time figures were released in the 2000s.
