Why we need a new kind of design discipline for on-demand platforms

Over at Medium's WTF? Future of Work publication, our pal Marina Gorbis, exec director of Institute for the Future, and IFTF's Devin Fidler write about why we need new design principles for on-demand work platforms.

Their creators have mastered the discipline of interaction design and brought it to new heights… when it comes to consumer experience. Uber, Munchery, Postmates, and many apps are exquisitely designed, sometimes even addictive for users. They make previously laborious processes effortless and seamless. No hassles with paying, calling, talking. Swipe your phone with a finger and voila: your ride, your meal, your handyman magically appear.

But the apps are not only platforms for consumption. They are quickly becoming our entry points for work, gateways to people’s livelihoods. In this sense, whether or not platform creators realize it, they are engaging in another kind of design, socioeconomic design, the design of systems that people will rely on to structure their work, earnings, daily schedules. And here we find ourselves in the same phase as interaction design was decades ago — the inmates are running the asylum. The stakes, however, are much higher; instead of just convenience, we are talking about people’s livelihoods.

"Design It Like Our Livelihoods Depend on It: 8 Principles for creating on-demand platforms for better work futures"

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