Dyson's hair dryer is tiny, quiet and pricey

Dyson, makers of high-end vacuum cleaners and other gadgets that do clever things with air, is moving into beauty products. The Dyson Supersonic hair dryer promises a premium model's power in a smaller, quieter package, and was built around the company's smallest motor yet.

It's priced at $400, too — apparently not unreasonable for salon gear, if an unlikely option for consumers — and will be available in white and fuscia. Here's the ad they've just put out:

Dyson's first beauty product is a hair dryer [Engadget]