Endangered species ads: animals being 3D printed

A new ad campaign from the International Fund for Animal Welfare features rendered images of cross-sectioned endangered animals on the beds of 3D printers, being printed out, layer by layer.


The images are arresting, but I confess that I find the message (approximately: "Once they're all gone, we can't just 3D print some more") rather muddled.


above their bodies, a 3D-printer seemingly attempts to build new layers of skeletal matter, acting a subtle symbol of the impossibility of this situation. accompanying text reads 'if only they were this easy to reproduce', a simple yet powerful message that underscores the idea that the loss of wildlife is an irrevocable act with permanent consequences.

Y&R PARIS AND IFAW TOGETHER TO PROTECT WILD ANIMALS [Y&R Paris]


'3D printed' animals illustrate the irreplaceable nature of endangered species
[Nina Azzarello/Designboom]


(via Crazy Abalone)