Daniel Solé is the creator of @FutureCNN, an icily satirical Twitter account that depicts CNN freeze-frames from a few months in the Trumpian future.
In his new video, all the soulstring-tugging marketing techniques AirBNB put to use in its anti-Trump superbowl ad are recast in the same way: the same voice, but addressing the direr straits of an indefinite but imminent tomorrow.
There's a weird power to it. Like @FutureCNN's chyrons, which ridicule both Trump's grossness and CNN's inanity, this targets two things: Trump's grossness and the glassy manipulations of advertising. The satirical notes are exactly the sort of thing that a marketing agency would deploy to leaven an ad trading in holocaust imagery to appeal to its progressive market (albeit taken to a mocking extreme.)
That said, the implication that startups will remain liberal-oriented is at least optimistic! I, however, anticipate a future where these ostensibly progressive tech companies flip their script without dropping their smile. Same voice but new values, with the proverbial unannounced floorboard inspections buried in the small print.
"Ads from the future" is just my cup of tea.
On Friday, surgeons installed a “click-on robotic arm” on a patient in the Netherlands. The wearer controls the robot arm by thought alone. Myoelectric sensors in a bracelet worn on the upper arm measure muscle signals that are transmitted to the prosthetic arm via Bluetooth. From Science Daily: Through an opening in the skin, the […]
Astronaut Shane Kimbrough, commander of the Expedition 50 expedition to the International Space Station, explains how to make a peanut butter and jelly sandwich in space. He returned from the ISS earlier this month after six months in orbit.
In Would You Survive a Movie Gunfight?, Shea Serrano offers a thorough look at the form and function of movie gunfights and what it takes to get through one alive. The Best Times to Movie-Shoot Someone • When it’s a revenge thing. • When you’re a law-enforcement officer and they’re a bad guy. • When […]
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]
“Gets stuff done,” is a good way to be described by anybody. Especially by coworkers or bosses. Because whether you’re in finance or a children’s librarian, stuff needs to get done. But how do you make sure stuff gets done? You definitely can’t do all the stuff yourself, unless your company/organization/government office consists entirely of you. And […]
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]