Daniel Solé is the creator of @FutureCNN, an icily satirical Twitter account that depicts CNN freeze-frames from a few months in the Trumpian future.
In his new video, all the soulstring-tugging marketing techniques AirBNB put to use in its anti-Trump superbowl ad are recast in the same way: the same voice, but addressing the direr straits of an indefinite but imminent tomorrow.
There's a weird power to it. Like @FutureCNN's chyrons, which ridicule both Trump's grossness and CNN's inanity, this targets two things: Trump's grossness and the glassy manipulations of advertising. The satirical notes are exactly the sort of thing that a marketing agency would deploy to leaven an ad trading in holocaust imagery to appeal to its progressive market (albeit taken to a mocking extreme.)
That said, the implication that startups will remain liberal-oriented is at least optimistic! I, however, anticipate a future where these ostensibly progressive tech companies flip their script without dropping their smile. Same voice but new values, with the proverbial unannounced floorboard inspections buried in the small print.
"Ads from the future" is just my cup of tea.
The Justice Department will scale back a very broad request for data connected to an anti-Trump website, after accusations the demand violated the free speech rights of politically engaged citizens.
President Donald Trump’s speech on military policy in Afghanistan didn’t provide much in the way of specifics about troop numbers or other measures of force commitment or our long-term goals. All that vagueness led to tea-leaf-reading today. Reuters spoke with the top general of the U.S. Air Force, and learned the USAF may intensify air […]
Director Justin Chon’s new award-winning Sundance film Gook is hit theaters nationwide on August 18th. The film takes place during the time of the Rodney King riots in LA and tells the story of how people within the black and Korean communities were affected. Mp>Korean brothers Eli (played by Chon himself) and Daniel struggle to […]
Toaster ovens are the perfect appliance for small things like toasted sandwiches and roasted garlic (try it!), but anything more involved usually requires a full-sized conventional oven.However, despite its small size, the Wolfgang Puck Pressure Oven can handle anything from baked pastries to broiled meats. This kitchen appliance has a minimal countertop footprint, and cooks […]
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]