Spotted doing the viral rounds and unattributed (though watermarked with a URL that redirects to Elbe Spurling's website) this wall of Dr. Pepper knockoffs is a magnificent lesson in branding magic and semiotics and all that fancy jazz. I transcribed the names:
Not included, tragically, is Kroger's recently-marketed "The Fizzicist", photographed here by Brent Nashville.
If I made one, it would be 'Not really a Dr."
Update: One ~bmasmith compiled a big list of Dr. Pepper clones.
Aaron created the Falsum, a fully worked branding guideline with templates and a style guide for a wordmark and logo for resisting Trumpism.
From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous. There was a time, Stafford says, when the […]
A building council in Vancouver, BC commercial building are reportedly refusing to allow one of the building owners to lease to Moby Dick’s Restaurant, a fish-and-chips franchise, in part because of its name. According to a lawsuit, the building council claims that “that the word ‘Dick’ in Moby Dick was an offensive term” and “also […]
Just because English has become the common global tongue doesn’t mean it’s the easiest language to write—even for native speakers. If you’re looking to improve your written communication skills, especially on your smartphone, take a look at Ginger Page.Ginger is a cross-platform app that offers corrections for phrasing as well as grammar. It’s powered by […]
The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]
The Fader Stealth Quadcopter from TRNDlabs packs incredible flight performance into a package small enough to land on your phone screen, and it’s available now in the Boing Boing Store.The Fader’s six-axis gyroscope module gives it perfect balance in the air. This makes the onboard 720p HD camera all the better for shooting amazing flight […]