Buzzsumo analyzed 100 million article headlines on Facebook and tracked how well they did in terms of shares.
In our sample the most powerful three word phrase used in a headline (by some margin) was:
“Will make you … “
This phrase “will make you” gained more than twice the number of Facebook engagements as the second most popular headline trigram. This was a surprise. When we started out looking for top trigrams, this one wasn’t even on our list.
So why does this particular trigram or three word phrase work so well? One of the interesting things is that it is a linking phrase. It doesn’t start or end a headline, rather it makes explicit the linkage between the content and the potential impact on the reader.
This headline format sets out why the reader should care about the content. It also promises that the content will have a direct impact on the reader, often an emotional reaction. The headline is clear and to the point which makes it elegant and effective.
Typical headlines include:
- 24 Pictures That Will Make You Feel Better About The World
- What This Airline Did for Its Passengers Will Make You Tear Up – So Heartwarming
- 6 Harsh Truths That Will Make You a Better Person
- “Who Wore It Better?” Pics That Will Make You Laugh Out Loud
- 13 Travel Tips That Will Make You Feel Smart
A psycholinguist reports that some of the factors that make headlines more clicky also apply to the titles of academic journal papers. Researcher Gwilym Lockwood of the Max Planck Institute for Psycholinguistics analyzed the titles of 2,000 papers published in the journal “Frontiers in Psychology” and their Altmetric Attention Score that measures social sharing, mentions […]
If The Onion For Her and Lady Clickhole sound like sites you’d enjoy, swing by Reductress, a site that mocks the new crop of craptacular content farms aimed at women ages 25-39 who are watching their dreams slowly die.
Whether you’re a seasoned entertainment industry veteran or a student working on your first spec script, having the right tool for the job will make a huge difference in your focus and productivity.Final Draft 10 is far and away the world’s best screenwriting software, used extensively by professional film and TV writers at top production […]
Web content creators who don’t have a solid SEO strategy should take note of Webtexttool. It’s a service that pulls in anonymous data from their entire user base to offer crowdsourced guidance that increases your search page ranks. By analyzing prior user successes, it helps you better gauge how your posts will perform at a […]
Just because English has become the common global tongue doesn’t mean it’s the easiest language to write—even for native speakers. If you’re looking to improve your written communication skills, especially on your smartphone, take a look at Ginger Page.Ginger is a cross-platform app that offers corrections for phrasing as well as grammar. It’s powered by […]