<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Boing Boing &#187; Michael Lipman</title>
	<atom:link href="http://boingboing.net/author/lippy_1/feed" rel="self" type="application/rss+xml" />
	<link>http://boingboing.net</link>
	<description>Brain candy for Happy Mutants</description>
	<lastBuildDate>Tue, 18 Jun 2013 20:36:02 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.1</generator>
		<item>
		<title>The story of today&#039;s Valentine’s Day Google&#160;Doodle</title>
		<link>http://boingboing.net/2012/02/14/the-story-of-todays-valentin.html</link>
		<comments>http://boingboing.net/2012/02/14/the-story-of-todays-valentin.html#comments</comments>
		<pubDate>Tue, 14 Feb 2012 19:41:34 +0000</pubDate>
		<dc:creator>Michael Lipman</dc:creator>
				<category><![CDATA[Post]]></category>

		<guid isPermaLink="false">http://boingboing.net/?p=143957</guid>
		<description><![CDATA[As a <a href="http://www.lippy.com/">veteran character animator</a>, I was beginning to doubt whether I'd ever again have the opportunity to create a short narrative piece -- then I got the call.]]></description>
			<content:encoded><![CDATA[<p><img src="http://boingboing.net/wp-content/uploads/2012/02/GoogleValFinish_01-1.jpg" height="360" width="640" border="0" align="left" hspace="0" vspace="0" alt="Googlevalfinish 01-1" />
As a <a href="http://www.lippy.com/">veteran character animator</a>, I was beginning to doubt whether I'd ever again have the opportunity to create a short narrative piece -- then I got the call. When Google calls and says, "We'd like you to drop everything and make a short narrative piece that will be seen by hundreds of millions of people," you heed that call! </p></p>

<p>Since the dot com crash I, like many of my Flash animation contemporaries, have been content to reboot my career to a trade less concerned with storytelling and more concerned with making online game characters perform repeatable incremental actions. It's a fine living, but the urge to tell a story, even a simple one, is what drives most animators to continue to create. I have always been humbled by watching my fellow animators working insane hours on their own time to try and squeeze a few more "story beats" into the opening cutscenes of the game they're working on. I've done it myself many times. It's the creamy center of any game production job: designing/storyboarding/(and if you're lucky) animating the intro sequence: a mini-movie for all of 20 seconds. Unlike the dot com glory days when animators had full time work telling stories for well-paying online patrons, these days working to create short pieces comes at a steep price: you must fund your animation independently out of your own pocket. Then it's up to you to market, advertise, and, against-all-odds, try to squeeze some money out of the whole endeavor. It dissuades a lot of potential storytellers. </p>

<span id="more-143957"></span>

<p><img src="http://boingboing.net/wp-content/uploads/2012/02/GoogleValBoard_01-1.jpg" height="357" width="640" border="0" align="left" hspace="0" vspace="0" alt="Googlevalboard 01-1" />And yet hope springs eternal. My call came on a Tuesday.</p>

<p>After a whirlwind of pre-production calls, on-campus meetings, and massive file transfers, I found myself working on Google's first ever long-form animation: a <a href="http://www.google.com/">Valentine's Day "Google Doodle!"</a> I was working from the inspiring design paintings of <a href="http://williereal.blogspot.com/">Willie Real</a> in the Doodle dept. Willie has recently returned to the Bay Area from Blue Sky Studios feature animation studios in New York. He has a great feel for story beats and honest emotion. Animation is generally timed to a soundtrack, and for this piece, what a track we had: the legendary Tony Bennett crooning his 1951 version of the Hank Williams nugget, "Cold, Cold Heart".  (Luckily I am a huge fan of both Williams and Bennett, which is good because I had to listen to that track more times that I can count).
</p>

<p>So after all of the late night work sessions and early morning conference calls, my Valentine is complete. I'll be taking my lovely wife out to dinner tonight to celebrate. But I can't help being surprised that in working on this project, I too was courted. It was a sweetheart of a deal: I got paid to tell a story to the world again.</p>

<p><a href="http://www.google.com/doodles/finder/2012/All%20doodles">See all Google Doodles here</a></p>]]></content:encoded>
			<wfw:commentRss>http://boingboing.net/2012/02/14/the-story-of-todays-valentin.html/feed</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
	</channel>
</rss>
