(Douglas Rushkoff is a recent Boing Boing guest blogger -- below, a previously-planned excerpt from his new book, the last in a series of excerpts which ran during his guest-blogging period.)
I've chosen them in response to concern from readers of the earlier excerpts, who are asking "what should we actually do about all this?"
I think the first step is to fully comprehend how the financial mess we're in is not some aberration, but the culmination of a debt-based economy. When speculation and lending outweigh innovation and value-creation as drivers of economic activity, addiction to growth and the attendant bubbles are really the only possible long-term outcome. That's why it's important we understand how the ground rules were established, who came up with them, and why. Only then can we begin to look at how arbitrarily they were determined, and how artificially they were upheld.
But once we've done that, we need to look at mechanisms for restoring the functioning of a bottom-up economy that is at least as worthy as its top-down counterpart. Corporate foundations, while well-meaning, end up sitting on giant stores of investment that work against the very causes the foundations are supposedly working to fix. (There's a big section on how this works, using some of the LA Times terrific analysis of how the Gates Foundation invests its assets.)
It's not a matter of getting rid of corporations and centralized currency altogether, but maintaining alternative means of creating value and exchanging it. This is as much about simple participation as it is about active legislation. Finally, I'll argue, it means abandoning "causes" as abstract as the entities for which we mean to develop alternatives.
(for more on the book, movie, and tour, as well as appearances for groups such as A New Way Forward, check out lifeincorporated.net )
From Chapter 8
The Fourth Estate is made up almost entirely of large corporations. And, operating almost entirely under the principles of debt, media companies cannot make any distinction between the market value of information and its importance. Britney Spears's latest breakdown and the invasion of Iraq are both treated as major media events deserving of equal time and space. In the face of all this, the hippest way out is to adopt the attitude of amused and quizzical cynicism worn by Stephen Colbert and Jon Stewart.
Besides, no matter how critical of corporatism some entertainers and journalists might be, the impact of their arguments is undercut by their dependence on corporatized media for dissemination. Stephen Colbert and Jon Stewart work for Viacom. Naomi Klein writes for a division of the German publisher Verlagsgruppe, and this book is published by a subsidiary of Bertelsmann. We all have mortgages to pay. Even most progressive journalism--just like the kind that emerged in the early 1900s--tends to frighten and isolate the middle classes rather than bring them out of their homes to improve their communities. Populists such as CNN's Lou Dobbs, and others speaking out on behalf of working stiffs, stoke more rage and discontent than thoughtful engagement. In the isolation of our living rooms and surrounded by bills, the menaces of immigrants willing to take our jobs for less pay and affirmative- action candidates offered our jobs with fewer qualifications feel all too real.
Read the rest