THE DEAD MEDIA MANIFESTO
By Bruce Sterling
Ever notice how many books there are about the internet these days? About
13, 493 so far, right? And how about "multimedia"? There are 8,784
books on this topic, even though no one has ever successfully defined the
term. CD-ROM -- is there a single marketable topic left that hasn't been
shovelwared into the vast digital mire that is CD-ROM? And how about the
"Information Superhighway" and "Virtual Reality"? Every
magazine on the planet has done awestruck vaporware cover stories on these
Our culture is experiencing a profound radiation of new species of media.
The centralized, dinosaurian one-to-many media that roared and trampled
through the 20th century are poorly adapted to the postmodern technological
environment. The new media environment is aswarm with lumbering toothy digital
mammals. It's all lynxes here, and gophers there, plus big fat venomous
webcrawlers, appearing in Pleistocene profusion.
This is all well and good, and it's lovely that so many people are paying
attention to this. Nothing gives me greater pleasure as a professional garage
futurist than to ponder some weird new mutant medium and wonder how this
squawking little moster is going to wriggle its way into the interstices
between human beings. Still, there's a difference between this pleasurable
contemplation of the life and death of media. We have no idea in hell what
we are doing to ourselves with these new media technologies, and no consistent
way even to discuss the subject. Something constructive ought to be done
about this situation.
I can't do much about it, personally, because I'm booked up to the eyeballs
until the end of the millennium. So is my good friend Richard Kadrey, author
of the COVERT CULTURE SOURCEBOOK. Both Kadrey and myself, however, recently
came to a joint understanding that what we'd really like to see at this
cultural conjunction is an entirely new kind of book on media. A media book
of the dead.
Plenty of wild wired promises are already being made for all the infant
media. What we need is a somber, thoughful, thorough, hype-free, even lugubrious
book that honors the dead and resuscitates the spiritual ancestors of today's
mediated frenzy. A book to give its readership a deeper, paleontological
perspective right in the dizzy midst of the digital revolution. We need
a book about the failures of media, the collapses of media, the supercessions
of media, the stangulations of media, a book detailing all the freakish
and hideous media mistakes that we should know enough now not to repeat,
a book about media that have died on the barbed wire of technological advance,
media that didn't make it, martyred media, dead media. THE HANDBOOK OF DEAD
MEDIA. A naturalist's field guide for the communications paleontologist.
Neither Richard Kadrey nor myself are currently in any position to write
this proposed handbook. However, we both feel that our culture truly requires
this book: this rich, witty, insightful, profusely illustrated, perfectbound,
acid-free-paper coffee-table book which is to be brought out, theoretically,
eventually, by some really with-it cutting-edge early-21st century publisher.
The kind of book that will appear in seventeen different sections of your
local chainstore: Political Affairs, Postmodern Theory, Computer Science,
Popular Mechanics, Design Studies, the coffetable artbook section, the remainder
table -- you know, whatever.
It's a rather rare phenomenon for an established medium to die. If media
make it past their Golden Vaporware stage, they usually expand wildly in
their early days and then shrink back to some protective niche as they are
challenged by later and more highly evolved competitors. Radio didn't kill
newspapers, TV didn't kill radio or movies, video and cable didn't kill
broadcast network TV; they just all jostled around seeking a more perfect
But some media do, in fact, perish. Such as: the phenakistoscope. The
teleharmonium. The Edison wax cylinder. The stereopticon. The Panorama.
Early 20th century electric searchlight spectacles. Morton Heilig's early
virtual reality. Telefon Hirmondo. The various species of magic lantern.
The pneumatic transfer tubes that once riddled the underground of Chicago.
Was the Antikythera Device a medium? How about the Big Character Poster
Democracy Wall in Peking in the early 80s?
Never heard of any of these? Well, that's the problem. Both Kadrey and
I happen to be vague aficionados of this field of study, and yet we both
suspect that there must be hundreds of dead media, known to few if any.
It would take the combined and formidable scholarly talents of, say, Carolyn
"When Old Technolgies Were New" Marvin and Ricky "Learned
Pigs and Fireproof Women" Jay to do this ambitious project genuine
justice. Though we haven't asked, we kinda suspect that these two distinguished
scholars are even busier than me and Kadrey, who, after all, are just science
fiction writers who spend most of our time watching Chinese videos, reading
fanzines and making up weird crap.
However. We do have one, possibly crucial, advantage. We have Internet
access. If we can somehow convince the current digital media community-at-large
that DEAD MEDIA is a worthwhile project, we believe that we may be able
to compile a useful public-access net archive on this subject. We plan to
begin with the DEAD MEDIA World Wide Web Page, on a site to-be-announced.
Move on, perhaps, to alt.dead.media. Compile the Dead Media FAQ. We hope
to exploit the considerable strengths of taday's cutting-edge media to create
a general public-domain homage to the media pioneers of the past.
Here's the deal. Kadrey and I are going to start pooling our notes. We're
gonna make those notes freely available to anybody on the Net. If we can
get enough net.parties to express interest and pitch in reports, stories,
and documentation about dead media, we're willing to take on the hideous
burdens of editing and system administration -- no small deal when it comes
to this supposedly "free" information.
We both know that authors are supposed to jealously guard really swell
ideas like this, but we strongly feel that that just ain't the way to do
a project of this sort. A project of this sort is a spiritual quest and
an act in the general community interest. Our net heritage belongs to all
netkind. If you youself want to exploit these notes to write the DEAD MEDIA
HANDBOOK -- sure, it's our "idea", our "intellectual property",
but hey, we're cyberpunks, we write for magazines like BOING BOING, we can't
be bothered with that crap in this situation. Write the book. Use our notes
and everybody else's. We won't sue you, we promise. Do it. Knock youself
I'll go farther, ladies and gentlemen. To prove the profound commercial
potential of this tilt at the windmill, I'll personally offer a CRISP FIFTY-DOLLAR
BILL for the first guy, gal, or combination thereof to write and publish
THE DEAD MEDIA HANDBOOK. You can even have the title if you want it. Just
keep in mind that me and Kadrey (or any combination thereof) reserve the
right to do a book of our own on the same topic if you fail to sufficiently
scratch our itch. The prospect of "competion" frightens us not
at all. It never has, frankly. If there's room for 19,785 "Guide to
the Internet" books, there has got to be room for a few useful tomes
on dead media.
Think of it this way. How long will it be before the much-touted World
Wide Web interface is itself a dead medium? And what will become of all
those billions of thoughts, words, images and expressions poured onto the
Internet? Won't they vanish just like the vile lacquered smoke from a burning
pile of junked Victorolas? As a net.person, doesn't this stark realization
fill you with a certain deep misgiving, a peculiarly postmodern remorse,
and almost Heian Japanese sense of the pathos of lost things? If it doesn't,
why doesn't it? It ought to.
Speaking of dead media and mono no aware -- what about those little poems
that Lady Murasaki used to write and stick inside cleft sticks? To be carried
by foot-messenger to the bamboo-shrouded estate of some lucky admirer after
a night's erotic tryst? That was a medium. That medium was very alive once,
a mainstay of one of the most artistically advanced cultures on earth. And
isn't it dead? What are we doing today that is the functional equivalent
of the cleft sticks of Murasaki Shikibu, the world's first novelist? If
we ignore her historical experience, how will we learn from our own?
Listen to the following, all you digital hipsters. This is Jaqueline
Goddard speaking in January 1995. Jacqueline was born in 1911, and she was
one of the 20th century's great icons of bohemian femininity. Man Ray photographed
her in Paris in 1930, and if we can manage it without being sued by the
Juliet Man Ray Trust, we're gonna put brother Man Ray's knock-you-down-and-stomp-you-gorgeos
image of Jacqueline up on our vaporware Wesite someday. She may be the patron
saint of this effort.
Jacqueline testifies: "After a day of work, the artists wanted to
get away from their studios, and get away from what they were creating.
They all met in the cafes to argue about this and that, to discuss their
work, politics and philosophy... We went to the bar of La Coupole. Bob,
the barman, was a terrible nice chap... As there was no telephone in those
days everybody used him to leave messages. At the Dome we also had a little
place behind the door for messages. The telephone was the death of Montparnasse."
"*The telephone was the death of Montparnasse.*" Mull that
Surrealist testimony over a little while, all you cafe-society modernites.
Jacqueline may not grok TCP/IP, but she has been there and done that. I
haven't stopped thinking about that remark since I first read it. For whom
does the telephone bell toll? It tolls for me and thee -- sooner or later.
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