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	<title>Boing Boing &#187; academia</title>
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		<title>If you see something, say something: Liveblogging from a lecture about terrorism, security, and visual&#160;narratives</title>
		<link>http://boingboing.net/2013/04/16/if-you-see-something-should-y.html</link>
		<comments>http://boingboing.net/2013/04/16/if-you-see-something-should-y.html#comments</comments>
		<pubDate>Tue, 16 Apr 2013 20:07:37 +0000</pubDate>
		<dc:creator>Maggie Koerth-Baker</dc:creator>
				<category><![CDATA[Post]]></category>
		<category><![CDATA[academia]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[terrorism]]></category>

		<guid isPermaLink="false">http://boingboing.net/?p=224689</guid>
		<description><![CDATA[When bombs explode in a crowded city street, individuals and governments naturally ask themselves, "Could we have prevented this if we had been paying better attention to people and things that were out of place?" Trouble is, that question leads to a whole cascade of other questions &#8212; covering everything from personal privacy to racism. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://boingboing.net/wp-content/uploads/2013/04/see-something.jpg"><img src="http://boingboing.net/wp-content/uploads/2013/04/see-something-600x462.jpg" alt="" title="see something" width="600" height="462" class="alignnone size-medium wp-image-224692" /></a></p>

<p>When bombs explode in a crowded city street, individuals and governments naturally ask themselves, "Could we have prevented this if we had been paying better attention to people and things that were out of place?" Trouble is, that question leads to a whole cascade of other questions &mdash; covering everything from personal privacy to racism.</p>

<p>M. Neelika Jayawardane is associate professor of English at SUNY-Oswego. She's giving a talk this afternoon on "If you see something, say something" and other campaigns aimed at getting average people involved in public security. I happened to be here on campus for a separate speaking engagement and thought this was something that BoingBoing readers would be interested in "sitting in" on, given the recent tragedy in Boston.</p> 

<p>I'll be liveblogging this, updating regularly with key points and ideas from Jayawardane's talk. It's worth noting that her perspective is not the only way to think about these issues. I'm posting this in hopes that it will present some interesting information and spark good conversations. If you're interested in engaging with Jayawardane afterwards, she said that you can <a href="https://twitter.com/Sugarintheplum">reach her via Twitter</a>. In the meantime, I'm looking forward to seeing what she has to say &mdash; and what you all have to say about that.</p>

<span id="more-224689"></span>

<strong><p>The Talk</p> </strong>

<p>First thing worth noting: The actual title of this talk &mdash; "Extraordinary renditions: imaging, mapping, and immobilizing the lives of others."</p>

<p>"I was trained in literary studies, but I'm really interested in how we read our environments as well as books"</p>

<p>She's particularly interested in the ways that race, ethnicity, and culture play into those readings. Jayawardane is Sri Lankan, but grew up in South Africa. She's never been a part of a dominant culture. Talks about the strange experience of visiting Sri Lanka for the first time as an adult and being, suddenly, the privileged ethnic group.</p> 

<p>Advertisements and media make marginal societies more visible. In the wake of 9/11 media created a new fact for terror and gave us all physical signals that we now associate with our own fear of bodily injury.</p>

<p>The image of the "classic terrorist" now means that people monitor their environments for people who fit that image &mdash; an action that affects how the people who, inadvertently, look like "terrorists" can move around and engage in their own communities.</p>

<p>Jayawardane sees an increase in "oriental" stereotypes and security-inspired images in fashion magazines happening at the same time. She's showing a <em>Vogue</em> spread that shows a model stripping out of her skirt in front of the TSA. </p>

<p>The images of terror and terrorism have become saturated throughout Western media since 9/11, even in places where you don't expect them, life fashion. Another fashion spread shows riot police groping models who have been thrown up against a cop car in stress positions.</p>

<p>She believes these images have been crucial to incorporating us (the public) into the discourse and process of security and terror post-9/11.</p>

<p>The use of this imagery highlights and encourages our fears and normalizes oppressive levels of security routine.</p> 

<p>After 9/11, friends of Jayawardane encouraged her to look "less threatening" in airports, by wearing big hoop earrings and trying to "look more like you're Puerto Rican."</p>

<p>Moustafa Hassan Nasr was abducted by the CIA off the streets of Milan in February 2003. He reports being tortured and was eventually released when the CIA realized he wasn't actually a bad guy. Americans were tried for this crime in absentia in Italy in 2007. Rarely did American newspapers report on this and similar incidents, Jayawardane says.</p> 

<p>Visual arts do a better job of shaping our ideas and building propaganda than language does, she says. Human beings are very savvy readers of images. We're being sent these visual signals about who is dangerous, and who is the other. And that ends up controlling the mobility and lives of people the West considers "threatening".</p>

<p>You see a picture of Nasr now, and you create a narrative for him that doesn't necessarily fit with what really happened to him.</p>

<p>The idea of putting a photo on an identity document began with methods of tracking criminals, and cataloging people into ethnic groups for the purpose of apartheid, Jayawardane says. </p>

<p>The more your body is considered "threatening" the more mapping and documenting of your body happens to you as you enter and leave and move about countries. The more you are under public surveillance. </p>

<p>But, at the same time, threatening bodies are "disappeared" into a symbolic, rather than individual existence. Think of the parade of hooded figures in Guantanamo. Those individuals becomes representations of threats to the state, or proof that the state is making you safe, or symbolic representations of the failures and excesses of the security apparatus. Either way, their private selves get erased, she says.</p>

<p>Individual characteristics are lost as they merge into this this strange, threatening, brownish man. "My partner, on a certain day and certain look, could look like one of the 9/11 bombers. And we now conflate that look with danger," Jayawardane says.</p>

<p>Photography and image banks of wanted posters are our sort of medieval stained glass, giving us symbolic understandings of what we should fear and who we should think of as "out of place".</p>

<p>Which brings us to campaigns like "If you see something, say something" that turn up in transport hubs like bus stations, trains, and airports. These turn up more in bus stations and trains than in airports, she says.</p>

<p>Posters encourage you to ask "What's wrong with this picture". They ask you to seek out what you might think of as threatening. To be a good citizen, you have to be a part of surveillance.</p> 

<p>None of these things ever tell you what you should be on alert for. So what do we fall back on? What becomes "threatening" to us? Not the big guy with a gun patrolling the Amtrak station, she says. That's the cop. And we've been taught to not fear him. Instead, we revert to the visual training we've been getting from the media for the last decade.</p> 

<p>Very similar messages were disseminated in South Africa during apartheid, she says. And it's nothing new in the United States, either. "I got interested because so much of these rules and images affect my mobility and how my identity shifts and changes in the minds of other people."</p>

<p><strong>Now a response from Craig Warkentin, political science professor.</strong></p>

<p>His question: So what? Well, he says, we become unwitting participants in a surveillance state. It does matter, even if you aren't the subject of the othering.</p>

<p>This idea of framing a topic &mdash; how we discuss a topic or conceptualize it for ourselves &mdash; isn't something outside the norm for political science. People have used framing to help make political change, the same way the visual framing is training us to think of certain people as threatening, but in different ways. For instance, using media and images and story telling to start getting people to think about land mines as things that violate human rights, rather than things that make us safe.</p>

<p>The downside of effective framing: If you can get people to think in a certain way it becomes normal after a while. At that point it becomes something we think of as "natural" and we take it for granted. And people stop questioning it.</p>

<p>To create change, you have to do more than point out that this isn't normal. You have to get people to be willing to accept that it's not normal. "The extent to which othering certain bodies and accepting security state is normal is the degree to which I am concerned about it," he says.</p>

<p>People who are aware this isn't normal will use the people who think this is normal to implement their goals. As long as we believe it's natural, we'll go along with it.</p> 

<p>"Be aware of why you do the things you do. Why you think the way you think. That will help you avoid being manipulated."</p>

<p><strong>And now the Q&#038;A.</strong></p> 

<p>It is now 4:56 p.m. Eastern, if you have questions about this, post them, and I'll ask for you in the Q&#038;A session.</p> 

<p>Jayawardane says she doesn't blame people who look at her and partner in an airport and express fear. They're responding to what they have learned. Interestingly, strangers ask them kind of obtrusive questions about their relationship, and gender roles.</p> 

<p><strong>Comment from the audience:</strong> "Craig, you're making an assumption I don't think I can accept. Whoever it is who is arranging PR campaign is aware of the fact that it isn't normal. I don't think you can safely say that we are being manipulated." 

<p><strong>Warkentin replies:</strong> In the case of the land mines for example, we had historical legacy for how those devices were talked about. It was a case of private citizens organizing and intentionally changing the way we talk about it. Political leaders do have an idea of what normal should be &mdash; i.e., what normal will help them reach their objectives. There's different interpretations of the war on terror. Normal way to respond to terror before 9/11 was to treat it as a criminal act. You arrest somebody, you put them on trial. U.S. chose to address it in a different way and got us to start talking about it in terms of a war. And that has lots of other baggage that goes along with it. But historically we KNOW that's not the only way to talk about. There can be more than one normal and leaders can choose which normal they push to make their point. </p>

<p>That said, he says, those leaders do sometimes genuinely believe that the "normal" they want us to believe in is the <em>actual</em> "normal".</p>

<p><strong>Question:</strong> "I kind of want to flip your normal. As the talk has been going, I've been thinking that it's more an abnormal discourse than anything. We're being shamed into loving our safety. We're told it's abnormal to not be afraid of these people. War was framed as an extreme act of love. Rather than thinking in terms of normalizing, if what goes out is an abnormalizing, is it that much more powerful?"</p> 

<p><strong>Warkentin:</strong> There are multiple layers to this. Part of the framing thing is that it only works if it doesn't ring true with people. Land mind thing wouldn't have worked if it wasn't something people believed in. You have to use things that connect to people's experience and predispositions. </p>

<p><strong>Jayawardane asks: </strong>As you walk through our modern American landscape, how do <em>you</em> experience this? Is it normal for you? Do you question?</p> 

<p><strong>Audience question:</strong> "I struggle with wondering how people can believe in something that looks so doubtful. Is it not part of the packaging of democracy that you must trust ... even things that become empty? To me, coming from a Soviet background, it's more natural not to trust anything. Marx had the idea that ideology becomes naturalized and that's why you don't question. It's packaged as something sweet and trustworthy the way it is."</p> 

<strong><p>I then asked about how we balance that need for skepticism with the black hole of conspiracy theories that we can fall into as we realize that we can't trust without question.</p> </strong>

<p><strong>Jayawardane:</strong> I started reading a book about how conspiracy theories come about and it has to do with knowing that there are things you're not privy to. But you don't know it. But you know something is wrong. That general sense of feeling unbalanced leads people to create platforms on which you can feel like you are stable. Even if it's a false platform, it feels more stable than the place where you know things aren't stable.</p> 

<p>There is a place in a classroom to be able to have these conversations. To be able to voice your fears and debate them. To be able to talk about and educate each other on things that could be seen as racist. There are places where you can have productive conversations. But, on the other hand, I don't want to do that job at a faculty picnic or with a stranger in the airport.</p> 

<p><strong>Audience member makes an interesting point:</strong> When you indoctrinate people to see themselves as an arm of the law or a part of the security state, you create situations like what happened in the Trayvon Martin case.</p>

<strong><p>It is now 5:31 and we've run out of time. Thanks for following along, folks.</p></strong>

<p>&bull; If you'd like to see Jayawardane's slides, including samples of the fashion shoots she discussed in her talk, you can <a href="https://docs.google.com/file/d/0BwfD9m0Ad1NdSW5kOHZtdDVrbnM/edit?usp=sharing">view her PowerPoint through Google Docs.</a>
<br />&bull; You can also <a href="https://docs.google.com/file/d/0BwfD9m0Ad1NddHlLd0ViRWtqLWc/edit?usp=sharing">read the full notes from her talk</a>.</br></p> 

<em><p>Image: <a href="http://www.flickr.com/photos/carbonnyc/2036270863/">MTA: Off by a Factor of at Least 10^3</a>, a Creative Commons <a href="http://creativecommons.org/licenses/by/2.0/deed.en">Attribution (2.0)</a> image from carbonnyc's photostream</p></em>]]></content:encoded>
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		<slash:comments>46</slash:comments>
		</item>
		<item>
		<title>How to: Become a tenured professor at&#160;Harvard</title>
		<link>http://boingboing.net/2013/04/12/what-is-tenure-and-how-do.html</link>
		<comments>http://boingboing.net/2013/04/12/what-is-tenure-and-how-do.html#comments</comments>
		<pubDate>Fri, 12 Apr 2013 15:55:12 +0000</pubDate>
		<dc:creator>Maggie Koerth-Baker</dc:creator>
				<category><![CDATA[Short]]></category>
		<category><![CDATA[academia]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[professors]]></category>
		<category><![CDATA[school]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://boingboing.net/?p=224121</guid>
		<description><![CDATA[You have, at some point, probably heard an academic wistfully daydream about what it would be like to have tenure, or (alternately) moan about the process that it takes to achieve that dream. Tenure is a promotion, but it's more than just a promotion. For instance, it's a lot harder to fire a tenured professor [...]]]></description>
			<content:encoded><![CDATA[You have, at some point, probably heard an academic wistfully daydream about what it would be like to have tenure, or (alternately) moan about the process that it takes to achieve that dream. Tenure is a promotion, but it's more than just a promotion. For instance, it's a lot harder to fire a tenured professor &mdash; something that is meant to make it easier for them to research and speak out on what they want without fear of administrative crackdowns. As a result, getting tenure can be a process that is nothing short of labyrinthian. This piece in the Harvard Crimson by Nicholas Fandos and Noah Pisner <a href="http://www.thecrimson.com/article/2013/4/11/scrutiny-tenure-harvard/">describes the phone-book-sized dossiers, decade-long preparations, and secret tribunals that are all a part of the standard Harvard tenure process</a>. ]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>UW&#039;s Open3DP lab is open&#160;again</title>
		<link>http://boingboing.net/2012/03/07/uws-open3dp-lab-is-open-agai.html</link>
		<comments>http://boingboing.net/2012/03/07/uws-open3dp-lab-is-open-agai.html#comments</comments>
		<pubDate>Thu, 08 Mar 2012 03:05:38 +0000</pubDate>
		<dc:creator>Cory Doctorow</dc:creator>
				<category><![CDATA[Post]]></category>
		<category><![CDATA[3d printing]]></category>
		<category><![CDATA[academia]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[protest]]></category>
		<category><![CDATA[scholarship]]></category>

		<guid isPermaLink="false">http://boingboing.net/?p=147605</guid>
		<description><![CDATA[Last month, I wrote about the new patent policy at the University of Washington, which laid claim to patents in all work that the university's staff touched upon. This prompted Open3DP, the world-famous, best-of-breed open 3D printing lab at U Washington, to shut off its public outreach program. Less than a month later, after many [...]]]></description>
			<content:encoded><![CDATA[<p>
Last month, I <a href="http://boingboing.net/2012/02/09/u-washingtons-best-of-breed.html">wrote about the new patent policy</a> at the University of Washington, which laid claim to patents in all work that the university's staff touched upon. This prompted Open3DP, the world-famous, best-of-breed open 3D printing lab at U Washington, to shut off its public outreach program.
<p>
Less than a month later, after many emails to the provost, the policy has been moderated, and Open3DP is once again, well, <em>open</em>.

<blockquote>
<p>
    The UW is supportive of your efforts in founding and leading Open3DP, an open research community around 3D printing. Herein we confirm that:
    <p>
    • with respect to UW policies and practices, you have an ongoing right to administer
    Open3DP, and
    <p>
    • UW faculty, staff, and students are free to contribute their work to this open research community under the Creative Commons License model you have chosen.
<p>
    We also offer you guidance as the open research community grows, to manage related interactions of a more proprietary nature.
</blockquote>


<p>
<a href="http://open3dp.me.washington.edu/2012/03/opening-up/">Opening Up!
</a>

(<I>Thanks, Michael!</i>)

]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>UNCW prof vows to destroy atheist student groups: &quot;I seek power over the godless heathen&#160;dissident&quot;</title>
		<link>http://boingboing.net/2010/07/11/unc-prof-vows-to-des.html</link>
		<comments>http://boingboing.net/2010/07/11/unc-prof-vows-to-des.html#comments</comments>
		<pubDate>Sun, 11 Jul 2010 16:09:09 +0000</pubDate>
		<dc:creator>Cory Doctorow</dc:creator>
				<category><![CDATA[academia]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[jerk]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[A Supreme Court decision forced a California state university Christian society to accept gays as members as a condition of receiving support from the school ("Other groups may exclude or mistreat Jews, blacks, and women -- or those who do not share their contempt for Jews, blacks, and women. A free society must tolerate such [...]]]></description>
			<content:encoded><![CDATA[

A Supreme Court decision forced a California state university Christian society to accept gays as members as a condition of receiving support from the school ("Other groups may exclude or mistreat Jews, blacks, and women -- or those who do not share their contempt for Jews, blacks, and women. A free society must tolerate such groups. It need not subsidize them, give them its official imprimatur, or grant them equal access to law school facilities.").
<p>
This ruling has upset Mike Adams, a prof at UNC Wilmington. He's <a href="http://www.daylightatheism.org/2010/07/christianist-professor-calls-for-religious-mccarthyism.html">vowed</a> to disrupt atheist student societies by filling their rosters with Christian evangelical students, "to use my young fundamentalist Christian warriors to undermine the mission of every group that disagrees with me on the existence of God."
<p>
As PZ Myers <a href="http://scienceblogs.com/pharyngula/2010/07/mike_adams_bad_professor.php?utm_source=combinedfeed&#038;utm_medium=rss">points out</a>, if the situation were reversed, Adams and his fellow travelers would doubtless be even more apoplectic: "I can just imagine what would happen if I tried to turn freethinkers on campus into militant disruptors of other organizations: their faculty advisors would descend on me in fury."
<p>
But Mike Adams isn't looking for debate. As he says, "I do not seek robust debate. I seek power over the godless heathen dissident."
<p>
<a href="http://www.daylightatheism.org/2010/07/christianist-professor-calls-for-religious-mccarthyism.html"> Christianist Professor Calls for Religious McCarthyism</a>

<div class="previously2">
<ul><li><a href="http://boingboing.net/2009/03/02/big-tent-atheism.html#previouspost">Big Tent Atheism</a></li>
<li><a href="http://boingboing.net/2008/12/02/atheism-song-adam-sa.html#previouspost">Atheism Song -- Adam Sandler&#39;s Hannukah Song, but for nonbelievers ...</a></li>
<li><a href="http://boingboing.net/2009/01/06/atheist-bus-ads-roll.html#previouspost">Atheist bus ads roll in London today: massive success</a></li>
<li><a href="http://boingboing.net/2009/03/30/dramatic-readings-of.html#previouspost">Dramatic readings of message-board posts about atheism from ...</a></li>
<li><a href="http://boingboing.net/2008/12/05/atheist-sign-by-nati.html#previouspost">Atheist sign at nativity scene</a></li>
<li><a href="http://boingboing.net/2008/01/08/christian-atheism-at.html#previouspost">Christian Atheism at Speaker&#39;s Corner</a></li>
<li><a href="http://boingboing.net/2010/03/03/campus-atheists-offe.html#previouspost">Campus atheists offer free porn in exchange for Bibles</a></li>
<li><a href="http://boingboing.net/features/savage.html#previouspost">Food for The Eagle - Adam Savage&#39;s speech to Harvard Humanism ...</a></li>
</ul>
</div>

]]></content:encoded>
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		<slash:comments>115</slash:comments>
		</item>
		<item>
		<title>Watch a dissertation&#160;defense...LIVE</title>
		<link>http://boingboing.net/2010/03/10/watch-a-dissertation.html</link>
		<comments>http://boingboing.net/2010/03/10/watch-a-dissertation.html#comments</comments>
		<pubDate>Wed, 10 Mar 2010 01:10:42 +0000</pubDate>
		<dc:creator>Maggie Koerth-Baker</dc:creator>
				<category><![CDATA[academia]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Do you like prairie voles? Are you curious about the process of earning a Ph.D.? Possibly just a touch of both? Then tune in today, starting at 10 central, for what Science magazine's Science Careers Blog is calling the first live-streamed dissertation defense (at least, that they've ever heard of). The adventurous academic is Danielle [...]]]></description>
			<content:encoded><![CDATA[<img alt="feeding vole.jpg" src="http://www.boingboing.net/filesroot/feeding%20vole.jpg" width="300" height="237" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /><p>Do you like prairie voles? Are you curious about the process of earning a Ph.D.? Possibly just a touch of both?</p>

<p>Then <a href="http://stickam.com/dnlee5">tune in today, starting at 10 central</a>, for what Science magazine's <a href="http://blogs.sciencemag.org/sciencecareers/2010/03/a-dissertation.html">Science Careers Blog</a> is calling the first live-streamed dissertation defense (at least, that they've ever heard of). </p>

<p>The adventurous academic is <a href="http://networkedblogs.com/p29231539">Danielle Lee of the University of Missouri, St. Louis</a>. The dissertation is entitled: An Investigation of Behavioral Syndromes and Individual Differences in Exploratory Behavior of Prairie Voles, <em>Microtus ochrogaster</em>. There was some talk of <a href="http://twitter.com/Fetesociety">live Tweets </a>as well. However, Lee says she won't be Tweeting, herself, during the defense (that would be just a little crazy multi-tasky, wouldn't it?), but she is up for answering your questions once everything has been successfully defended. Just Tweet them with the hashtag #LeeDefense. Good luck, Danielle!</p>

<p><a href="http://stickam.com/dnlee5">Streaming video </a>of Danielle Lee's dissertation defense</p>

<small><em><p>Pictured: The prairie vole, one of nature's most adorable research subjects. Originally found on the animal behavior Web site of <a href="http://www.bio.davidson.edu/people/vecase/behavior/Spring2005/Howze/Summary.htm">Verna Case, Ph.D.</a></p></em></small>]]></content:encoded>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Prescription for consumers challenging academic textbook&#160;cartels</title>
		<link>http://boingboing.net/2010/01/03/prescription-for-con.html</link>
		<comments>http://boingboing.net/2010/01/03/prescription-for-con.html#comments</comments>
		<pubDate>Sun, 03 Jan 2010 04:30:23 +0000</pubDate>
		<dc:creator>Andrea James</dc:creator>
				<category><![CDATA[academia]]></category>
		<category><![CDATA[guestblog]]></category>
		<category><![CDATA[Ripoffs]]></category>

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		<description><![CDATA[An overview of U.S. academic textbook marketing politics from a consumer activist point of view.]]></description>
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I didn't plan to get into an overview of U.S. academic textbook marketing politics, but a couple of readers took issue with <a href="http://www.boingboing.net/2010/01/02/lasalle-extension-un.html">my brief mention</a> of this highly unusual consumer category. Since a lot of Boing Boing readers are students (and faculty, it turns out), I thought I'd give an overview so everyone can make more informed consumer choices.<p>

Faculty behavior is a key factor that drives textbook pricing in academia. Though many academics will claim they are above being swayed by marketers, their consumer behavior is influenced heavily by manufacturers and distributors. I'll use a prescription analogy, summarizing the <a href="http://www.ed.gov/about/bdscomm/list/acsfa/kochreport.pdf">excellent 2006 overview</a> by Dr. <a href="http://www.jamesvkoch.com/">James V. Koch</a>, commissioned by Congress. In this analogy, faculty = physicians, and textbook publishers = drug companies trying to influence them. I also include a link to the rebuttals of Koch's work by the Association of American Publishers and others, as well as some great info for students from <a href="http://www.uspirg.org/higher-education/affordable-textbooks">Public Interest Research Group</a> and some open-source textbook alternatives. After this, I'll get back to less wonky posts, promise!<span id="more-69593"></span>The academic textbook consumer category<p>

<strong>1. General information</strong><br />
a. This market is generally unregulated.<br />
b. Few organized markets exist where one party (faculty) chooses the product and another party (student) pays. Another example is prescriptions, which have also risen in price more quickly than other consumer products for many of the same reasons.<br />
c. In 2006, 17.66 million U.S. students spent $4.9 billion on textbooks ($1.9 of that was used books).<p>

<strong>2. Faculty behavior</strong><br />
a. One study found 42% of faculty did not know the cost of their textbooks.<br />
b. That study also found only 43% of faculty chose a book based on affordability.<br />
c. Faculty get free book samples, just like doctors with prescription drugs. This freebie has a significant effect on faculty consumer behavior, such as brand loyalty, logrolling, etc.<br />
d. In many markets, it is considered a conflict of interest to require someone to buy something when you or your colleagues get a direct benefit. Not as much in academia.<br />
e. Faculty members who devise their own course materials usually charge less, but the materials have little or no resale value compared to textbooks. That loss has to be baked into student budgets.<p>

<strong>3. Publisher and bookseller behavior<br /></strong>
a. Five conglomerates control 80% of textbook production.<br />
b. They sell their product to distributors/retailers, who in turn sell them to bookstores (on and off campus, including internet).<br />
c. Four wholesalers dominate textbook distribution, especially used books.<br />
d. These four wholesalers operate about 1/3 of college bookstores. About 1/2 are university owned and operated, and the remaining 15% are independents. <br />
e. If a new book costs $100, wholesalers typically buy it back for $15 to $25 and resell it for $50.<br />
f. It can be cheaper to re-import textbooks from non-US markets, just like prescription drugs. The response to this by publishers has been to force booksellers into contracts that prohibit re-importation.<br />
g. Publishers and distributors can work together as a cartel to remove used books from the market, in order to generate more high-margin new book sales.<br />
h. Textbooks have a low back catalog value, meaning you need to recoup your costs quickly because the books get obsolete quickly, like a 3rd-party manual for using a computer program.<br />
i. Publishers routinely bundle electronic media with textbooks, which is often cited as a major reason for recent increases.<p>

<strong>4. Institutional behavior<br /></strong>
a. Nearly all institutions garner profits from owning and operating their own bookstores, or contracting the operation of their stores to outside firms.<br />
b. College bookstores sell about half as many lower-margin used books as web-based bookstores do.<br />
c. Increasing government financial aid to meet increasing book costs further increases textbook costs, because it creates a cycle of incentives for manufacturers and distributors to increase costs. It's one of the problems with fixing US healthcare, to use the prescription analogy again.<br />
d. Textbook rental systems are one option that can save money, but they require significant up-front expenditures.<br />
e. Non-profit bookstores are making headway, but this potentially reduces a short-term revenue stream for some institutions.<br />
f. E-books are rapidly emerging as a viable option for reducing costs, but DRM makes reselling a big question mark from the consumer POV. If you buy a hardcopy used textbook for $100 and sell it back for $50, that's the same final cost as a non-transferable $50 e-book with DRM.<p>

<strong>5. Student behavior</strong><br />
a. Students basically function as a captive consumer audience, like the Joads having to buy from the company store in Grapes of Wrath. Only those with the means or ingenuity to obtain textbooks from alternative sources do so.<br />
b. 80% of students buy the faculty-prescribed books.<br />
c. Internet textbook purchases (which account for 67% percent of used book sales) have greatly contributed to price elasticity and take sales away from bricks-and-mortar bookstores, causing them to recoup those losses by passing them on to the consumer in other forms.<p>

<strong>6. Koch's suggested remedies<br /></strong>
a. Teach the same editions longer<br />
b. Unbundle supplementary materials<br />
c. End prohibitions on reselling and re-importation<br />
d. Publish textbook lists online early<br />
e. Link to other booksellers for comparative shopping<br />
f. Cut out the middleman<br />
g. Establish nonprofit bookstores<br />
h. Establish text rental systems<br />
i. Encourage used textbook use<br />
j. Patronize the Creative Commons<p>

This last option is where things will head once consumers finally get fed up with this cartel and its antiquated business model. One of the main reasons I am a big Wikipedia chick is because systems like this textbook oligopoly are killing our culture. Check out our sister project Wikibooks or these other excellent open-source alternatives:<p>

<a href="http://en.wikibooks.org/wiki/Main_Page">Wikibooks</a><br />

http://en.wikibooks.org/wiki/Main_Page<p>

<a href="http://www.flatworldknowledge.com/">Flat World Knowledge</a><br />

http://www.flatworldknowledge.com/<p>

<a href="http://www.opensourcetext.org/">Open Source Text</a><br />

http://www.opensourcetext.org/<p>

<a href="http://www.opentextbook.org/">Open Textbook</a><br />

http://www.opentextbook.org/<p>

The best consumer-POV site on the topic is the "<a href="http://www.uspirg.org/higher-education/affordable-textbooks">Affordable Textbooks</a>" page from U.S. PIRG (Public Interest Research Group):<br />

http://www.uspirg.org/higher-education/affordable-textbooks<p>

<strong>Sources:<p></strong>

<a href="http://www.ed.gov/about/bdscomm/list/acsfa/kochreport.pdf">Congressional Advisory Committee on Student Financial Assistance: College Textbook Cost Study Plan Proposal</a><br />

http://www.ed.gov/about/bdscomm/list/acsfa/kochreport.pdf<p>

<a href="http://www.ed.gov/about/bdscomm/list/acsfa/sept06hringsum.doc">Summary of the hearing (see Session II)</a><br />

http://www.ed.gov/about/bdscomm/list/acsfa/sept06hringsum.doc<p>

<a href="http://www.ed.gov/about/bdscomm/list/acsfa/txtbkpres/schroedersup.pdf">Reply from Association of American Publishers, Inc.</a><br />

http://www.ed.gov/about/bdscomm/list/acsfa/txtbkpres/schroedersup.pdf<p>

<a href="http://www.ed.gov/about/bdscomm/list/acsfa/txtbkpres/hershmanremarks.pdf">
Reply from National Association of College Stores</a><br />

http://www.ed.gov/about/bdscomm/list/acsfa/txtbkpres/hershmanremarks.pdf<p>

You have over $5 billion in purchasing power! Fight for your consumer rights!]]></content:encoded>
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