Ladyada and Adafruit featured in the latest issue of Make:

I had the pleasure of writing the cover feature, on Limor Fried (aka "Ladyada") and her company, Adafruit, for the latest issue of Make: (Volume 57). Since a lot had already been made about the company's impressive and popular open source product line and Limor as a successful female entrepreneur, I decided to focus on what I think is another rather unique aspect of the company: the fact that the open source ethos that informs the design of their hardware also informs their corporate culture.

There's a openness, a spirit of sharing, educating, and supporting, that is shot through the fabric of Adafruit Industries.

They open-source many of the details of how the company is run and post the details of what they're learning (as a company) on their Adafruit Learning System and in their newsletters. They use the feedback and ideas from their substantial online social community to crowdsource product development. And they're attempting to create a corporate culture where employees feel respected, cared for, and given room to grow. As the Founder Collective put it on Twitter this morning: "105 full-time employees, $45M in revenue, no venture capital. Adafruit is a great case study in efficient entrepreneurship."

Michele Santomauro and Vance Lewis holding component reels in preparation to load the pick and place machines. Photo by Andrew Tingle

Founded in a dorm room in 2005 by MIT engineer Limor “Ladyada” Fried as an online learning resource and marketplace for do-it-yourself electronics, Adafruit is now a highly successful community-driven electronics company, educational resource, and maker community thriving in SoHo, Manhattan.
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