When you got it... flaunt it.
"As we eavesdrop on these odd couples trying to outflaunt each other, we hear everything that has to be said about Braniff (International airlines)," wrote famed designer and adman George Lois of his 1968 campaign for . "We also imply that you might bump into a celebrity or two on a Braniff flight...They are not idealized celebrities—they are famous people who are portrayed as lovable extroverts, combined to radiate a surreal kind of believability."
Microsoft gives away (ie forces) upgrades to Windows 10, and the price (ie reason) is that it is now "infested" with advertising, writes Tom Warren. Ads in the file explorer. Ads in core apps. Ads for Microsoft's browser that pop up as system notifications when he uses Chrome.
Microsoft added a notification center to Windows 10 for a reason. If it feels the need to blast its loyal users with irritating prompts then these should be channeled into that notification center, not wedged into the File Explorer or on top of the task bar. You shouldn't have to dig deep into a settings panel to disable these; they shouldn't be there in your File Explorer in the first place. Microsoft already had to walk back its aggressive Windows 10 upgrade prompts last year, so hopefully the company will come to its senses and rethink these annoying ads and bloatware in Windows 10.
Also, Mac nerds angrily switching to Windows was the computing equivalent of voting for Trump. The sick, sweet schadenfreude of watching the results gives me no pleasure. None at all! Read the rest
If you walk past this bus shelter ad in Stockholm while smoking, the model on the screen starts to cough. Next, the display shows smoking cessation products sold by pharmacy chain Apotek Hjartat, the sponsor of the ad. From CNN:
Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen. They chose a location where people often smoke -- Stockholm's Odenplan square -- and let the coughing begin.
The agency filmed the reactions of smokers -- some express surprise, others react with laughter.
As the fight over the FCC's Unlock the Box plan heats up, the cable and satellite TV companies have pulled out all the stops in a bid to force you to continue spending more than $200/year to rent an insecure, power-hungry, badly designed set-top box, rather than introducing competition by letting you buy your cable-box on the open market. Read the rest
The Book of Gossage by Howard Luck Gossage and Jeff Goodby Copy Workshop 2006, 308 pages, 8 x 10 x 1 inches (softcover) $42-$50 Buy a copy on Amazon
Just down the street from San Francisco’s North Beach strip clubs and Beat Museum, I had the privilege of interning for an ad agency located in one of the city’s original firehouses. When I started, I had no idea that the building once belonged to Howard Luck Gossage, an advertising legend. After taking a spin down the firepole I was given a copy of The Book of Gossage and told that if I wanted to work in advertising I needed to read this book. It opened my eyes to how amazing advertising can be, and introduced me to an icon that too few people know about.
The book is dense, as it’s part textbook, part history lesson, and is filled with some incredibly witty and thought-provoking ads. The book collects a bulk of Gossage’s writings where he tackles the big issue: Is Advertising Worth Saving? He also covers topics like: How To Be Creative, The Shape of an Idea, and Our Fictitious Freedom Of The Press.
His ads filled tires with pink air, started the international paper airplane competition, and prevented the Grand Canyon from being flooded. While his creative insights alone would be worth the price of this book, there is also a lot of historic context that’s provided by colleagues, and people who were influenced by his work. Hearing about his charm and love of parties makes you understand why people like Tom Wolfe, John Steinbeck, and Stan Freberg would just hang out at his agency. Read the rest
Augmented reality, where stuff is visually superimposed on the real world using special glasses or whatever, is often touted as a more convincing and likely future than, say, everyone ending up in some kind of VR entertainment matrix hooked up to nutrition and shitting tubes. Sadly, AR will be even worse, at least if it resemble Keiichi Matsuda's hellish Hyper-Reality. Read the rest
I much prefer this 1950s Egyptian television commercial for Coca-Cola to the brand's much better known 1971 jingle "I'd Like to Teach the World to Sing (In Perfect Harmony)." Interestingly, in the early 20th century, there was apparently debate in Egypt over "whether Muslims were permitted to drink Coca-Cola and Pepsi cola." According to a source cited by Wikipedia, the eventual fatwa was in favor of the sodas:
"...The rule in Islamic law of forbidding or allowing foods and beverages is based on the presumption that such things are permitted unless it can be shown that they are forbidden on the basis of the Qur'an." The Muslim jurists stated that, unless the Qu'ran specifically prohibits the consumption of a particular product, it is permissible to consume.
(via Weird Universe)