Alan Wexelblat comment on the news that Nintendo has claimed "monetization rights" to fan videos on YouTube that feature tips on playing its games. Some of these videos are incredibly popular, and while their use of Nintendo's creations are often fair use, Nintendo gets to use YouTube's monetization system to advertise on all the videos:
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The basic idea is that if someone makes a video of themselves playing a Nintendo game and uploads it to YouTube any ads shown with that video will be of Nintendo's choosing and revenue from it will flow to Nintendo. Ads may appear beside the videos or actually be inserted before and after the video when people go to play it.
The problem here is that "Let's Play" style videos are a pervasive form of information and sharing throughout the industry. I did a quick YouTube search for "let's play" for this blog post and got back over 9.1 million hits. People create these videos to show off their skills, to highlight interesting things they've seen such as game "easter eggs", to provide guides or walk-throughs, or just to share a bit of fun with friends. There are a few professional or semi-professional games writers who use this style of video to promote themselves or their channels, but they are a tiny minority of that nine million.
Nintendo has positioned its action as a gentler approach; rather than trying to ban content related to Nintendo games, they just want to make money off it by changing the video that an individual uploaded.
This shuffled into my music player this morning, and delighted me as it ever does: Allan Sherman's When I was a Lad, a lovely bit of Mad Man-style period parody from the album My Son, the Celebrity. You probably know Sherman's work from "Hello Muddah, Hello Faddah," but it's well worth exploring his whole catalog -- especially since there's a fabulous box set.
[Video Link]. Wieden+Kennedy's new ad for Nike is provocative stuff. Nike isn't sponsoring the Olympics this year, but the ad is timed accordingly. The star of this spot, Nathan, is 12 years old and lives in London, Ohio. He tells Business Insider he puked in a ditch while filming takes. I like this kid. Read the rest
I challenge you to un-see this.
I asked photographer Markus Mueller about these hilarious and semi-disturbing shots on his website:
We shot these in different locations in berlin. one day three motives, three locations, a nice and very funny crew and work. we took the portrait pictures from the girls separately some days before. that are original prints on the t-shirts .....nothing with photoshop!
It was a ad campaign for the german client "Das Handwerk" (it is a German union for handcraft companies)Agency: scholz&friends BerlinArt Direction: Michael Johne
Gut gemacht gentlemen! Read the rest
An interesting piece from The Atlantic's Alex Madrigal points out that the coveted 18-34 male demographic is no longer the most important force in technology consumption and purchasing. He quotes Intel anthropologist and all-round awesomesauce dispenser Genevieve Bell's research, which shows that women lead tech adoption in "internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS. Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?"
Of course, the neglect of women -- and other groups of systematically disenfranchised people, like gblt people and people of color -- is a recurring theme in the history of business. And periodically (generally in the midst of a recession that makes the previously unthinkable into the inevitable), some industry will figure out that there's a group of people whom they've ignored or held in contempt with a lot of money on their hands, and you get a new boom of targeted products, media and advertising. And exploitation, of course. Lots of exploitation.
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How can an industry get its market so wrong?
One huge reason is the relative lack of women at major venture capital firms, startups, electronics makers, and Internet companies.
Image Link. Boing Boing reader MewDeep, who has an awesome Flickr stream of '60s-'70s ad scans, points to this YouTube clip of a notable television commercial from 1968: it's a promo for the Peace Corps, set to "Age of Aquarius." As MewDeep excerpts here, the ad is mentioned in The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, by Thomas Frank. Read the rest
Panos Ipeirotis, who writes the aptly named "A Computer Scientist in a Business School" blog, describes how he made national news by unraveling a multimillion-dollar "clickfraud" enterprise that used hidden frames, pornographic traffic brokerages, clever misdirection and obfuscation techniques, traffic laundering, skimmed traffic, and other techniques from the shadier side of the Internet's ad-supported ecosystem to extract anywhere from $400K to $5M to date. The monetary losers were pornographic sites, but a number of high-profile "legit" sites were implicated, unwittingly used as "laundries" for the traffic. The scheme itself is awfully baroque, and Ipeirotis does an admirable job of laying it out, while introducing all these marvelously weird terms describing the modern practices of Internet grifters.
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At this point, we now know how this person makes money. Clearly, there is click-fraud: the scammer is employing click-fraud services to click on the pay-per-click ads "displayed" in his parked domains. If some of the ads are also pay-per-impression, he may also get paid for these invisible impressions that happen within the 0x0 iframe.
Why the parked domains though? Why not doing the same directly within the porn site? The answer is simple: Traffic laundering.
What do I mean by "traffic laundering"? First, the ad networks are unlikely to place many ads within a porn site. On the other hand, they have ad-placement services for parked domains. Second, the publishers that get the traffic from the parked domains see in the referral URLs some legitimately-sounding domain names, not a porn site. Even if they go and check the site, they will only see an empty site full of ads.