Devil Baby Attack: scary prank viral marketing video

Funny viral video of a scary prank in NYC promoting the new horror film Devil's Due. (Thanks, Kelly Sparks!) Read the rest

AirAsia goes Goatse

An enticing ad spotted by my IFTF colleague Jake Dunagan. Click to see larger. Read the rest

You Can Do It! Clean the kitchen, that is.

Heather spotted this remarkably sad ad from Swiffer, aping Westinghouse Electric's classic wartime poster, We Can Do It! Adds Jason: "I love the clear tribute to an important historical image done in such a way as to piss on its legacy." Read the rest

Billboard: "Gay Marriage = Gay Clutter"

"It's funny cause it's true," says my pal Jason Tester who posted the photo to his Instagram feed @guerrillafutures. Read the rest

Nintendo claims ownership over gamer fanvids on YouTube

Alan Wexelblat comment on the news that Nintendo has claimed "monetization rights" to fan videos on YouTube that feature tips on playing its games. Some of these videos are incredibly popular, and while their use of Nintendo's creations are often fair use, Nintendo gets to use YouTube's monetization system to advertise on all the videos:

The basic idea is that if someone makes a video of themselves playing a Nintendo game and uploads it to YouTube any ads shown with that video will be of Nintendo's choosing and revenue from it will flow to Nintendo. Ads may appear beside the videos or actually be inserted before and after the video when people go to play it.

The problem here is that "Let's Play" style videos are a pervasive form of information and sharing throughout the industry. I did a quick YouTube search for "let's play" for this blog post and got back over 9.1 million hits. People create these videos to show off their skills, to highlight interesting things they've seen such as game "easter eggs", to provide guides or walk-throughs, or just to share a bit of fun with friends. There are a few professional or semi-professional games writers who use this style of video to promote themselves or their channels, but they are a tiny minority of that nine million.

Nintendo has positioned its action as a gentler approach; rather than trying to ban content related to Nintendo games, they just want to make money off it by changing the video that an individual uploaded.

Read the rest

Apple's man behind the camera

Peter Belanger reveals the technical complexity behind Cupertino's cooly minimalist advertising. [Michael Shane at The Verge] Read the rest

Allan Sherman's Mad-Man-style comedy song: "When I Was a Lad"

This shuffled into my music player this morning, and delighted me as it ever does: Allan Sherman's When I was a Lad, a lovely bit of Mad Man-style period parody from the album My Son, the Celebrity. You probably know Sherman's work from "Hello Muddah, Hello Faddah," but it's well worth exploring his whole catalog -- especially since there's a fabulous box set.

When I Was A Lad - Allan Sherman Read the rest

Memorex, a 50-minute odyssey through the VHS generation

Distilled from forty hours of 80s commercials, pulled from VHS tapes, Memorex is the sequel to Smash TV's Skinemax.

The champagne of national unity

According to a survey of 200,000 Americans, Miller High Life is the most bi-partisan of beers. Republicans favor Samuel Adams and, apparently, there are a lot of Democrats drinking Heineken. (Although one might argue that these results are heavily skewed, as the survey did not include either microbrews or microparties. God only knows what the Libertarians are drinking.) There's a chart. Yay, charts! (Via Kevin Zelnio) Read the rest

New Nike ad features overweight 12-year-old boy

[Video Link]. Wieden+Kennedy's new ad for Nike is provocative stuff. Nike isn't sponsoring the Olympics this year, but the ad is timed accordingly. The star of this spot, Nathan, is 12 years old and lives in London, Ohio. He tells Business Insider he puked in a ditch while filming takes. I like this kid. Read the rest

What do you think of the new Apple "genius" ads running during Olympics 2012 TV coverage?

The internets are a-flutter with critics of these new Apple ads. I'm not crazy about them. They feel like they're for Best Buy or something, not Apple. I do wish they'd just bring back John Hodgman. (via @nytjim) Read the rest

Top 10 corporate theme songs

The first offering has lyrics by famous advertising copywriter Salman Rushdie. The second is a version of U2's One created for Bank of America, titled One Bank. By the time you get to The Gazprom Song, you will have already gone quite mad. [popbitch] Read the rest

Plumber's butt, transcended

I challenge you to un-see this.

I asked photographer Markus Mueller about these hilarious and semi-disturbing shots on his website:

We shot these in different locations in berlin. one day three motives, three locations, a nice and very funny crew and work. we took the portrait pictures from the girls separately some days before. that are original prints on the t-shirts .....nothing with photoshop!

It was a ad campaign for the german client "Das Handwerk" (it is a German union for handcraft companies)Agency: scholz&friends BerlinArt Direction: Michael Johne

 

Gut gemacht gentlemen! Read the rest

Women beat 18-34 men for tech adoption and purchasing power

An interesting piece from The Atlantic's Alex Madrigal points out that the coveted 18-34 male demographic is no longer the most important force in technology consumption and purchasing. He quotes Intel anthropologist and all-round awesomesauce dispenser Genevieve Bell's research, which shows that women lead tech adoption in "internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS. Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?"

Of course, the neglect of women -- and other groups of systematically disenfranchised people, like gblt people and people of color -- is a recurring theme in the history of business. And periodically (generally in the midst of a recession that makes the previously unthinkable into the inevitable), some industry will figure out that there's a group of people whom they've ignored or held in contempt with a lot of money on their hands, and you get a new boom of targeted products, media and advertising. And exploitation, of course. Lots of exploitation.

Terry O'Reilly's "Age of Persuasion" podcast has done some good episodes on these turns in advertising history -- here's one on women, one on people of color, and one on gblt-targeted ads.

How can an industry get its market so wrong?

One huge reason is the relative lack of women at major venture capital firms, startups, electronics makers, and Internet companies.

Read the rest

GM to end display ads on Facebook

The Wall Street Journal reports that General Motors will soon stop advertising on Facebook "after the auto maker's executives determined their paid ads had little impact on consumers' car purchases." GM will, however, engage in Facebook's "pages" that allow marketers to display promotional content at no cost. The news comes just days before Facebook's planned IPO. Read the rest

Psychedelic ad for Peace Corps, 1968 (video)

Image Link. Boing Boing reader MewDeep, who has an awesome Flickr stream of '60s-'70s ad scans, points to this YouTube clip of a notable television commercial from 1968: it's a promo for the Peace Corps, set to "Age of Aquarius." As MewDeep excerpts here, the ad is mentioned in The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, by Thomas Frank. Read the rest

Sad Schlitz Beer Clown is Sad (vintage ad)

Image Link. From the excellent Flickr collection of MewDeep (lots of '60s-'70s ad scans), via BB Flickr Pool. Read the rest

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