This is a truly brilliant example of short-form advocacy filmmaking, created for Rainforest Alliance's "Follow the Frog" retail campaign. Written and directed by Max Joseph (whom my personal video-making idol Joe Sabia describes as his personal video making idol). Produced by Aaron Weber from Wander.
From the first time I watched "Kony 2012," I always sensed a link with the storyline of Matt Stone and Trey Parker's Book of Mormon musical. But sweet fancy Moses, I did not know how closely linked the two truly were.
Here's where the money has been going to: Invisible Children founder Jason Russell's vanity dance musical numbers which start off with exploitative footage of suffering children. How did no one else catch this? It makes the Kony 2012 video look subtle and sane. He's basically using this to fund his desire to make Glee.
This is where the millions are being spent: vanity musicals. Did Trey Parker write this??!! Russell has mentioned repeatedly how his ambitions were to make musicals. He intimated that he was going to make the musical popular again á la Glee, but this didn't work out—so he ended up in advocacy. It was that chat at the evangelical conference. So, here's a direct youtube link to 9m 10secs in the video where he talks about making musicals, and casually talks about his dream of documenting genocide.
That bit with the t-shirt with the African child on it is just... I'm speechless. Wonder why they've removed it from their YouTube channel, since it looks so damn expensive? It's insane, isn't it? I mean, seriously: it makes Scientology videos look charmingly naive.
Bonus round, below. Brooker asks, "Can ANYONE explain how this EPIC visual embarrassment helps Africa? OH GOD THERE'S MORE. Also: how much did this cost, did donations fund it, and what the TWIRLING FUCK does it mean?"