Blush, a German lingerie company, created a campaign that either co-opts or honors (or both) Pussy Riot, sending a scantily clad lingerie model in a knit balaclava to walk through -15C weather in Moscow holding a FREE PUSSY RIOT sign in order to advertise their clothes and to advertise, which legitimately raises money for the defense of the Pussy Riot women who have been sentenced to labor camps for singing an anti-Putin, anti-corruption song in a church.

“Free Pussy Riot” Lingerie Campaign: Appropriate or Appropriation?