In 1958 and '59, an unprecedented study was conducted by the Institute of Personality Assessment and Research at the University of California, Berkeley. The idea was to apply the latest psychological tests on the world’s most famous and accomplished architects to try and determine what makes them so creative and successful. In studying them, could some magical key to creativity be discovered?
Astoundingly, some 40 major architects volunteered, including Eero Saarinen, I.M. Pei, Philip Johnson, George Nelson, Louis Kahn, and A. Quincy Jones. The group spent three days being subjected to a battery of tests, sitting for interviews, even evaluating the creative and design prowess of each other. While the idea was to publish the results of the tests at the time, besides some news and fluff pieces about the study, and some superficial conclusions about the nature of the creative impulse that drove these design superstars, the full results of the study have remained unpublished until this impressive new release from Monacelli Press.
The Creative Architect: Inside the Great Midcentury Personality Study is a lovely and thought-provoking time-capsule of a book. Through its numerous black and white photos and reprints of the research materials, correspondences between the subjects of the study and the psychologists, and news clippings of the day, the book paints a surprisingly evocative picture of this unique study and the era in which it was conducted. Reading the test results, in the architects’ own hands, and the evaluations of the researchers, is fascinating. Read the rest