Now this is how you do multimedia.

At The New York Times, John Branch tells the amazing, terrifying story of 16 backcountry skiers and snowboarders caught in an avalanche in the Cascade mountains in February 2012. The article, by itself, is a must-read. But you should also take a look at the absolutely fantastic way that Branch and his editors put the online medium to good use — embedding interactive maps, photos that move like something out of Harry Potter, and more standard videos into a lovely, fluid design.

Alissa Walker, who pointed me toward this piece, said that she felt cold just reading it. And you really do get that feeling. All the elements of Branch's article are brought together in a way that enhances the urgency and amplifies your sense of experiencing somebody else's story. It's really, really, really fantastic.

Read the full story at The New York Times