Until the 18th century, the seashore was not a place most people would go to relax. In ancient times, it was where you might run into a variety of monsters like Scylla and Charybdis. The shore is also where one might encounter pirates, smallpox, or even a wayward Kraken. Then something changed. Sorbonne University historian Alain Corbin explores this unusual history in the book The Lure of the Sea: The Discovery of the Seaside in the Western World, 1750-1840, one of the sources for a fascinating Smithsonian magazine article about "Inventing the Beach":
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Around the mid-18th century, according to Corbin, European elites began touting the curative qualities of fresh air, exercise and sea bathing. Especially in Britain, home of the Industrial Revolution, aristocrats and intellectuals became preoccupied with their own health and hygiene. They viewed workers, whose numbers were multiplying in factories and new industrial towns, as strengthened through labor. By comparison, the upper classes seemed fragile and effete: lacking in physical prowess and destined for decline. The notion of the “restorative sea” was born. Physicians prescribed a plunge into chilly waters to invigorate and enliven. The first seaside resort opened on England’s eastern shore in the tiny town of Scarborough near York. Other coastal communities followed, catering to a growing clientele of sea bathers seeking treatment for a number of conditions: melancholy, rickets, leprosy, gout, impotence, tubercular infections, menstrual problems and “hysteria.” In an earlier version of today’s wellness culture, the practice of sea bathing went mainstream...
Tracing this remarkable turnaround, “the irresistible awakening of a collective desire for the shore,” Corbin concludes that by 1840, the beach meant something new to Europeans.