Siemens Healthcare demonstrates how to totally fail at rebranding your business

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The company formerly known as Siemens Healthcare, as august and sterile as they come in the German healthcare business, is being rebranded as "Healthineers" in advance of a public stock offering. At best, it's cringe humor, right down to the Teletubbies-style dance music (above, described by the Financial Times as "writhing spandex horror") from the launch event. Read the rest

Looks like Apple's renaming Mac OS X "MacOS"

Apple Peeling in Late Spring
Apple's signaled that its desktop operating system is to be renamed MacOS, making the questionable search string "OS X" a thing of the past. The new brand turned up on an environmental webpage at its site (an official manifestation of hints already found in technical documents), though it was soon replaced by the currently-official name. Read the rest

Is this the saddest brand tweet ever?

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Caity Weaver spotted that Sure Deodorant had inaugurated a poll in which not a single person voted. Read the rest

The champagne of national unity

According to a survey of 200,000 Americans, Miller High Life is the most bi-partisan of beers. Republicans favor Samuel Adams and, apparently, there are a lot of Democrats drinking Heineken. (Although one might argue that these results are heavily skewed, as the survey did not include either microbrews or microparties. God only knows what the Libertarians are drinking.) There's a chart. Yay, charts! (Via Kevin Zelnio) Read the rest